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Elise Armitage

Elise Armitage is an entrepreneur and founder of What The Fab, a travel + lifestyle blog based in California. At the beginning of 2019, Elise left her corporate job at Google to chase her dreams: being an entrepreneur and helping women find fabulous in the everyday. Since then, she’s launched her SEO course Six-Figure SEO, where she teaches bloggers how to create a passive revenue stream from their website using SEO. Featured in publications like Forbes, Elle, HerMoney, and Real Simple, Elise is a firm believer that you can be of both substance and style.

Delta

We stopped to shoot these photos on our way to Tahoe, at the halfway point by the delta. I felt like I was in a wind tunnel, but at least it made for interesting photos ;). Also, how pretty is this necklace from bstrd? It’s actually an infinity chain that you can wear several different …

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January, Instagrammed

January, where did you go?? Hard to believe that the first month of 2015 is already over. I spent January exploring New Orleans with their Tourism Board, visiting Austin, TX for our friends’ joint bachelor/bachelorette weekend, and ramping up in my new role at Google! It’s been busy and fun, to say the least. Captions …

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Walking to New Orleans ♬

Today I’m sharing a few snaps and an outfit from my trip to New Orleans! I have hundreds of photos that I’m trying to narrow down and will be sharing across three posts. The New Orleans Convention & Visitors Bureau flew out six bloggers to NOLA and absolutely spoiled us with an incredible trip and …

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Wedding Wednesday: The Website

I’m so excited to share that our wedding website is now live! Shockingly, no one had taken the URL www.eliseandomiedswedding.com, so that’s where you can find it. 😉 Early on in our engagement, before we had even really begun planning, a sweet co-worker of mine bought me a couple bridal magazines. From one of them, …

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Cocoon

I loooove this cozy cocoon cardigan. Last seen in this outfit post, it’s been a repeat offender on the blog, my Insta feed, and lounging around at home. Dress it up or down, it’s got that cozy chic vibe that just won’t quit. In today’s outfit, which I wore over the weekend to brunch with …

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Urban Remedy

Since it’s practically February, I think the whole, “New Year, New You!” thing has calmed down a bit—thank goodness. However, I’ll be the first to admit that I needed to reset my palate and cravings after a super indulgent holiday season if I had any hopes of getting my healthy eating back on track. Cue …

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MOH

If you were lucky enough to have a long weekend, I hope it was a great one! I’m currently on the flight home from a little tour of The South, where I spent the last week. I joined a few other bloggers to visit New Orleans with their tourism board, and then hopped over to …

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Trail Blazer

Good morning! I’m currently sitting at SFO bright and early, on my way to NOLA with the New Orleans Visitors Bureau! I’ll be sharing plenty of photos from the trip on WTFab, but in the meantime you can follow along on Instagram. Today’s outfit features one of my new favorite pieces that I scooped at …

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Sweating for the wedding

I know at this point, it’s highly unoriginal for me to say that one of my New Year’s Resolutions is to be more fit. But last year, one of my resolutions was to work out more, and that one actually stuck because my goal was to take advantage of Google’s workout classes, and to aim …

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December, Instagrammed

2014 ended with lots of food, family time and relaxation. Just what the doctor ordered, before jumping into a busy 2015. Captions read clockwise, starting with the upper left corner. Find me on Instagram, here.  Picking dress options for Google’s holiday party. With my love on an ice chair. My butt was cold and wet …

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Tabula Rasa

Woohoo, first outfit post of 2015! I hope your new year is off to a wonderful start! I’ve been enjoying reading about everyone’s New Year’s Resolutions on blogs and social media, and your guys’ goal-setting has been inspiring me as well. One of the goals I’ve set for myself this year is to improve WTFab’s …

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