Elise Armitage is content creator, podcaster, and SEO expert who founded What The Fab in 2012. Based in San Francisco/Napa, What The Fab covers travel, fashion, and lifestyle with a pinch of zest, served with a side of real talk.

At the beginning of 2019, Elise left her corporate job at Google to chase her dreams of becoming an entrepreneur and helping women find fabulous in the everyday. What The Fab has seen tremendous growth in readership and social media, creating a channel of influence for brand-building projects.

Imagine filling 10 stadiums with a thoughtfully, carefully grown audience of your target demographic—women who enjoy the finer things in life, whether it comes to style, beauty, or incredible vacations—and sharing your message with them through beautiful content and stories. Elise invites you to join her in sharing your brand with an engaged audience of millions.