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About

Elise Armitage is content creator, podcaster, and SEO expert who founded What The Fab in 2012. Based in San Francisco/Napa, What The Fab covers travel, fashion, and lifestyle with a pinch of zest, served with a side of real talk.

At the beginning of 2019, Elise left her corporate job at Google to chase her dreams of becoming an entrepreneur and helping women find fabulous in the everyday. What The Fab has seen tremendous growth in readership and social media, creating a channel of influence for brand-building projects.

Imagine filling 10 stadiums with a thoughtfully, carefully grown audience of your target demographic—women who enjoy the finer things in life, whether it comes to style, beauty, or incredible vacations—and sharing your message with them through beautiful content and stories. Elise invites you to join her in sharing your brand with an engaged audience of millions.

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Million monthly Impressions

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Social Media Followers

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Monthly Pageviews on whatthefab.com

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Million Monthly Pinterest Viewers

3 Min

Average Time Spent on Site

51%

Ages 28 - 35

75%

US-Based

80%

Female

Sponsored blog post for Visit Bend

Sponsored Blog Post + Social

Curated story and content created around brand/experience, including beautiful imagery, longform blog post, and trackable links to brand’s website. Includes social posts on Facebook, Twitter, Pinterest, and email newsletter inclusion. Brand may organically share photos  on social with attribution. Additional image rights can be purchased.

Sponsored Instagram Post

Stunning image, video, or drone footage featuring brand/experience. Brand may organically share photo/video on social with proper attribution. Additional content usage rights can be purchased.

Sponsored Instagram post for Ritual

Podcast Feature

Storytelling and guest interview episode on the What The Fab Podcast featuring your brand. (Example: Equilibria CBD + Founder Interview) Sponsored ad spots in other episodes are also available.

Listener Demographics:

86% female

88% US-based

38% ages 28 – 35

21% ages 23 – 27

Photoshoot and Content Creation

Content creation for brand’s social channels, digital advertising, website, or print.

Content creation for Brumate

Ritual

Deliverables:

Blog Post, Instagram Post, and Instagram Stories

 

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Impressions
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Link Clicks
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Purchases
Sponsored Instagram post for Ritual

THANK YOU!

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