POSTS
Episode #57: Set Your 2023 Up for Massive Success: Join the Foundations Email Challenge
Episode #56: 2022 Income Report: Why I’m Ok With Making $113K Less in Brand Campaigns This Year & How I’m Building/Growing Entirely New Revenue Streams
Casaluna Sheets: 6 BEST Bed Sheets for Your Room Makeover
Polene Bags: A Guide to the 6 BEST Polene Bags
Best Gin Glasses: Top 6 Chic Gin Glasses To Choose From
2023 Set Your Year up for Success Email Challenge
The Coziest Hermes Blanket Dupes
Gucci Dupes: 5 Pieces That Won’t Break the Bank

Hey there!
I’m Elise,
writer and founder behind What The Fab, a travel and lifestyle blog based in California, founded in 2012.
A few years ago, I left my corporate job at Google to chase my dreams: being an entrepreneur and helping you find fabulous in the everyday.
Between thousands of blog posts, my podcast, Lightroom presets, and my SEO course, you’ll find tons of resources here to support you. Whether you’re looking for a travel guide for your next vacation or tips for growing and scaling your online business, I’ve got you.
I’m a firm believer that you can be of both substance and style and I hope What The Fab inspires you to live life a little bolder.
As seen on



The What the Fab podcast is a show where empowered women empower women through candid conversations, inspiring stories, and tangible life tips. The topics vary widely, from income reports to amplifying other women’s voices, all in an effort to help you be the best version of yourself.


3 Steps to Creating Passive Revenue From Your Blog
(and how SEO is the Secret to a 6-Figure Recurring Revenue Stream!)
to go from hustling in obscurity to raking in dollars while you sleep in my free masterclass.
I’m super passionate about helping women make more money—because when women are financially independent, they have more choices. It’s why I share things like my business’ income reports on my podcast. And, why I’ve created my flagship program, Six-Figure SEO.



Make it look like you paid a million bucks for a professional photographer…even if you didn’t.
It’ll be our little secret. 😉