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Hi there!

I’m Elise,

writer and founder behind What The Fab, a travel and lifestyle blog based in California, founded in 2012.

A few years ago, I left my corporate job at Google to chase my dreams: being an entrepreneur and helping you find fabulous in the everyday.

Between thousands of blog posts, my podcast, Lightroom presets, and my SEO course, you’ll find tons of resources here to support you. Whether you’re looking for a travel guide for your next vacation or tips for growing and scaling your online business, I’ve got you.

I’m a firm believer that you can be of both substance and style and I hope What The Fab inspires you to live life a little bolder.

As seen on

3 Steps to Creating Passive Revenue From Your Blog

(and how SEO is the Secret to a 6-Figure Recurring Revenue Stream!)

to go from hustling in obscurity to raking in dollars while you sleep in my free masterclass.

I’m super passionate about helping women make more money—because when women are financially independent, they have more choices. It’s why I share things like my business’ income reports on my podcast. And, why I’ve created my flagship program, Six-Figure SEO.

Make it look like you paid a million bucks for a professional photographer…even if you didn’t.

It’ll be our little secret. 😉