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Cariloha discount code, by lifestyle blogger What The Fab

What The Fab Media – Wedding & Event Content Creation in Napa Valley and Beyond

Canopy discount code, by lifestyle blogger What The Fab

A Luxurious Family Staycation at Montage Healdsburg

15 Best Restaurants in Santa Barbara

Best Funk Zone Santa Barbara restaurants, by travel blogger What The Fab

14 Can’t-Miss Funk Zone Santa Barbara Restaurants and Bars

AW Bridal discount code, by fashion blogger What The Fab

The Perfect Wedding Guest Dress

JOVS 4D Laser Light Therapy Mask Review: My Experience and Pros + Cons

Montage Healdsburg review, by travel blogger What The Fab

A Luxurious Family Staycation at Montage Healdsburg

Hey Jet Setter

Explore my in-depth travel guides, restaurant recs, and itineraries for destinations all over the world

Hi there!

I’m Elise,

writer and founder behind What The Fab, a travel and lifestyle blog based in California, founded in 2012.

A few years ago, I left my corporate job at Google to chase my dreams: being an entrepreneur and helping you find fabulous in the everyday.

Between thousands of blog posts, my podcast, Lightroom presets, and my SEO course, you’ll find tons of resources here to support you. Whether you’re looking for a travel guide for your next vacation or tips for growing and scaling your online business, I’ve got you.

I’m a firm believer that you can be of both substance and style and I hope What The Fab inspires you to live life a little bolder.

More About Me

As seen on

3 Steps to Creating Passive Revenue From Your Blog

(and how SEO is the Secret to a 6-Figure Recurring Revenue Stream!)

to go from hustling in obscurity to raking in dollars while you sleep in my free masterclass.

I’m super passionate about helping women make more money—because when women are financially independent, they have more choices. It’s why I share things like my business’ income reports on my podcast. And, why I’ve created my flagship program, Six-Figure SEO.