Elise Armitage is an entrepreneur and founder of What The Fab, a travel + lifestyle blog based in California. At the beginning of 2019, Elise left her corporate job at Google to chase her dreams: being an entrepreneur and helping women find fabulous in the everyday. Since then, she’s launched her SEO course Six-Figure SEO, where she teaches bloggers how to create a passive revenue stream from their website using SEO. Featured in publications like Forbes, Elle, HerMoney, and Real Simple, Elise is a firm believer that you can be of both substance and style.
2014 ended with lots of food, family time and relaxation. Just what the doctor ordered, before jumping into a busy 2015. Captions read clockwise, starting with the upper left corner. Find me on Instagram, here.
Picking dress options for Google’s holiday party.
With my love on an ice chair. My butt was cold and wet after this photo.
At the Exploratorium, where our holiday party was held.
Dress #2 won by a landslide. With my girl Mel.
Slanted Door (one of my favorite SF restaurants) for dinner.
Holiday vibes in the Ferry Building.
Sweet treats at work.
At Prospect for Omied’s company’s holiday party.
Uni (sea urchin) on top of oysters. It’s my new favorite flavor combo.
Brunch at El Techo.
Can’t do SantaCon on an empty belly! Gearing up at Bar Tartine.
Our first SantaCon, even though we’ve been in the city three years.
Cozy blogging during the holidays.
Adorable cake pop from a contractor Omied works with.
Holiday treats and an elephant wine pourer.
Chai and holiday cookies for breakfast.
New friend! Shop similar Kate Spade cross body bags here.
Post-holiday shopping spree. Shop the pieces here.
North Beach coordinating its Christmas colors.
S’mores at home.
Family night out at Omied’s uncle’s bar, Monroe.
Really excited about this xmas present from Omied…a new camera and lens!
Playing with our new camera.
Getting ready to ring in the New Year.