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Elise Armitage

Elise Armitage is an entrepreneur and founder of What The Fab, a travel + lifestyle blog based in California. At the beginning of 2019, Elise left her corporate job at Google to chase her dreams: being an entrepreneur and helping women find fabulous in the everyday. Since then, she’s launched her SEO course Six-Figure SEO, where she teaches bloggers how to create a passive revenue stream from their website using SEO. Featured in publications like Forbes, Elle, HerMoney, and Real Simple, Elise is a firm believer that you can be of both substance and style.

April Showers

Whaddup, Monday! I wore this outfit to grab brunch with a friend over the weekend. While I’ve been loving the beautiful weather we’ve been having, I was happy to break out a cozier outfit. Usually I would pair a tighter top with baggy boyfriend jeans, to balance out the proportions. But on a drizzly Sunday …

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March, Instagrammed

Happy first day of April! Hope you’re not getting tricked by too many April Fool’s jokes. The combination of the fact that I’m fairly gullible and that April 1st is taken super seriously in Silicon Valley makes today a pretty confusing day for me. March was such a crazy month, I completely forgot to post …

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Spring Fever

This post is sponsored by Target. Eide shoma mobarak! That’s Farsi for Happy New Year.  Persians celebrate the new year on the first day of spring, which I love because there are so many things to look forward to with the spring season. Warmer weather, pretty pastels, nature blooming. Today I’m sharing a springy look …

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Saint Patrick

Happy St. Patrick’s Day! I wore this gorgeous green lace Nicole Miller dress from Rent The Runway to our friends’ wedding a couple weekends ago. It was such a beautiful ceremony and I’m still getting all weepy every time I think about it! Hope everyone has a great week! Elise ArmitageElise Armitage is an entrepreneur and …

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Weekend Getaway

This post was created in partnership with Victoria’s Secret and I have been compensated, however all thoughts and opinions are my own. Happy Friday! Work has been slightly crazy lately (but it’s all good because I’m learning a lot and I love my new team/role!), so I’m definitely craving a little weekend getaway. This weekend …

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timeshel

This post is part of a social shopper marketing insight campaign with Pollinate Media Group® and timeshel, but all my opinions are my own. #pmedia #timeshelprints https://my-disclosur.es/OBsstV I’ve been wanting to spruce up my workspace for a while now, and I’ve been collecting some fun prints and cards that inspire me. I wanted to install …

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New Orleans

Today I’m excited to be sharing the second installment of my New Orleans series! While my first NOLA post featured a few snapshots of my favorite night of the trip (and my favorite outfit of the trip), today’s post is full of photos from all the places we explored. We had a jam-packed itinerary, thanks …

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Date Night in San Francisco

This month I had a fun article featured in Glam’s Style App where I shared my favorite restaurants in San Francisco for a date night! Since love is in the air, I thought I’d share these gems with you on WTFab as well… San Francisco is a foodie’s dream. You can’t throw a rock in this …

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