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Elise Armitage

Elise Armitage is an entrepreneur and founder of What The Fab, a travel + lifestyle blog based in California. At the beginning of 2019, Elise left her corporate job at Google to chase her dreams: being an entrepreneur and helping women find fabulous in the everyday. Since then, she’s launched her SEO course Six-Figure SEO, where she teaches bloggers how to create a passive revenue stream from their website using SEO. Featured in publications like Forbes, Elle, HerMoney, and Real Simple, Elise is a firm believer that you can be of both substance and style.

Austin

Sharing a very belated travel diary on the blog today! Earlier this year, we spent a few days in Austin for our friends’ joint bachelor/bachelorette party. It was my first time in Texas and we had a great time exploring this cool little city. [above] Shopping on South Congress and we popped into Allen’s boots, …

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Bay to Breakers

A few years ago my friends and I ran the Zappos Bay to Breakers race. And when I say “ran,” I mean that we drank mimosas and fast-walked the second half of the course through Golden Gate Park. But that’s what I love about San Francisco and the Bay to Breakers race. It’s a total …

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Boyfriend

A few weeks ago I paired a cozy sweater with boyfriend jeans, and now that it’s starting to warm up in the city I’m pairing a cozy sweater with boyfriend shorts. As I’m getting older, the short shorts I used to wear in college are feeling less and less appropriate for a stroll in the …

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April, Instagrammed

Hello, May! This month I enjoyed a little bit of down time during the weekends, since things are about to get crazy hectic for the next couple months. Lots of events for work, projects for WTFab, wedding-related festivities, and travel coming up this May/June! Follow along on Instagram, here. Captions read clockwise, starting with top …

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Five Natural Beauty Finds

This post is sponsored by Target. Our home is in need of a massive spring cleaning and to be honest, so is my beauty drawer. I’m breathing some new life into my beauty routine by adding some all-natural products. Here are the natural beauty products I’m revamping my beauty drawer with (bonus, for $40!): 1. …

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Great outdoors

A couple weekends ago we went on a mini roadtrip to Yosemite to go camping with friends. And while I’m personally much more into glamping (I love the outdoors, I just prefer to be able to wash the outdoors off of me at the end of the day), it was absolutely beautiful and I wish …

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Wedding Wednesday: Invitations

I participated in an Influencer Activation on behalf of Influence Central for Wedding Paper Divas. I received a product and a promotional item to thank me for participating. Annnnd we’re back with the wedding updates! Planning has been going well so far, aside from a wedding planning stress dream I had where Omied spilled oil down …

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Coppola

This past weekend I headed up to Napa to celebrate a friend’s birthday at the Francis Ford Coppola Winery. We took a Blacklane town car up for the day, which was absolutely lovely. I was thinking of wearing a maxi dress (because maxi dresses are practically synonymous with Napa), but the warmer weather called for …

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Pack Your Bags

  Tote // Sunglasses// Bracelet// Sandals // Hat // BeachTexture Hair Spray // Dry-TouchSunscreen // Tinted Moisturizer // Lip Pencil I just looked at my calendar and realized I’m going to be traveling every single weekend in May and June. Vegas (bachelorette!), LA (wedding!), Canada (work! Ok, that one’s not quite as glamorous), LA (again!). …

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CorePower Yoga

A few weeks ago, I had the honor of hosting a class at the new CorePower Yoga in Berkeley to celebrate their grand opening! The studio was absolutely gorgeous—such a calm, beautiful space. I’d never done hot yoga before, and to be honest I was a little nervous I was going to be the girl …

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