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Elise Armitage

Elise Armitage is an entrepreneur and founder of What The Fab, a travel + lifestyle blog based in California. At the beginning of 2019, Elise left her corporate job at Google to chase her dreams: being an entrepreneur and helping women find fabulous in the everyday. Since then, she’s launched her SEO course Six-Figure SEO, where she teaches bloggers how to create a passive revenue stream from their website using SEO. Featured in publications like Forbes, Elle, HerMoney, and Real Simple, Elise is a firm believer that you can be of both substance and style.

Rosebud

I had so much fun wearing this gorgeous Monique Lhuillier gown from Rent The Runway to a wedding in LA a few weeks ago! The material with imprinted roses and the high-low hem were both so unique. I pulled out my baroque pearls and added a sparkly thin belt to finish off the look. We’re …

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Summer Beauty

This post is sponsored by Target. Summer is just around the corner and I’m so excited! I’ll be kicking off the first few days of summer in North Carolina, celebrating my cousin’s bachelorette and wedding! Here are a few beauty products from Target that help me beat the heat when it comes to the typical …

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Voyage

This shop has been compensated by Collective Bias, Inc. and its advertiser. All opinions are mine alone. #NauticaforDad #CollectiveBias When I think of the ocean, I think of my dad. My love for water and appreciation for sea creatures stems from him teaching me how to snorkel in Hawaii at a very early age. Since …

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Bridal Bootcamp

With just under three months to go until our wedding, I’m kicking my diet and workout routine up a notch! Here are three things that are keeping me motivated. 1. Urban Remedy Cleanse I desperately needed to reset my bad food cravings after the weeks of travel I just got back from (unlimited Disney treats like …

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Sky full of stars

Happy Sunday Funday! Today I’m so excited to be sharing a very special collaboration that’s different than anything I’ve ever created here on the blog! When HP shared this Behind the Scenes video of their Bend the Rules campaign, I loved all the cross collaboration that was happening between these amazing artists. It inspired me …

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Move

I’ve been traveling a lot lately for work and for fun, and whenever I travel it’s so hard for me to stay on track with my workout routine! If I’m traveling for leisure, I tend to pack every possible fun thing into my trip (look out for a bachelorette post coming soon—you won’t believe how much …

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A day in the life

This post is part of a social shopper marketing insight campaign with Pollinate Media Group® and Brita, but all my opinions are my own. #pmedia #BritaOnTheGo https://my-disclosur.es/OBsstV   Oh hey Monday, back on that daily grind. People always ask me how I manage to work at Google full time and write a fashion blog (and …

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May, Instagrammed

Hello, June! May was jam-packed with lots of travel, for work and for play. Captions read clockwise, starting in upper left. Follow along on Instagram, @wtfab1. Watching kite fliers in Santa Cruz. Finally tried Nihon Whiskey Lounge. While I’m not a big whiskey drinker, the bites are yummy and the ambience is fun. Saturday morning doughnuts. …

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Striped

This post is sponsored by T.J. Maxx. I think it’s funny when my girlfriends say something and then their eyes widen and they exclaim, “Oh my gosh, I’m becoming my mother!” I definitely see my mother in myself—in my words, actions, and sense of humor—and I see that as a wonderful thing! I like to …

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Travel Beauty Bag

This post is sponsored by Target. I’m doing a lot of back-to-back travel over the next few weeks, and packing as light as possible so I can squeeze everything into my trusty carry-on. I have a pretty standard beauty routine at home that involves a lot of products, but when I’m traveling I try to …

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