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Elise Armitage

Elise Armitage is an entrepreneur and founder of What The Fab, a travel + lifestyle blog based in California. At the beginning of 2019, Elise left her corporate job at Google to chase her dreams: being an entrepreneur and helping women find fabulous in the everyday. Since then, she’s launched her SEO course Six-Figure SEO, where she teaches bloggers how to create a passive revenue stream from their website using SEO. Featured in publications like Forbes, Elle, HerMoney, and Real Simple, Elise is a firm believer that you can be of both substance and style.

July, Instagrammed

Omied just reminded me today that in four months, it’ll be December. Um, what?? July sort of zipped by with lots of wedding planning and a little bit of travel. Captions read clockwise, starting in the upper lefthand corner. Follow along on Instagram, @wtfab.  Pre-wedding drizzles. Hair and makeup sesh before my cousin’s wedding.  Invite-stuffing party! The …

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Summer, Summer, Summertime

Summertime beauty is my favorite. It’s light, easy, and shimmer is encouraged. One of my favorite warm weather activities in the city is dining al fresco. Be it a sidewalk, rooftop, or back patio, I’m all for it, and San Francisco has plenty of options. Here’s the easy look I put together for a night …

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BeautyBalm

Last month while I was in LA I had the pleasure of spending an afternoon with BeautyBalm, an adorable beauty studio right on Melrose. While I was there I received a lovely facial from Jen, the owner, and makeup application afterwards so I was ready for a dinner date with friends. [above] Jen has the gentlest …

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Just Peachy

This post is sponsored by Target. Happy Thursday! I think the combination of beautiful weather we’ve been having lately and the (almost) end of the work week calls for some celebratory cocktails. I popped by Target to pick up a few ingredients, and well you know how it goes when you go to Target for …

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Magic

This new “You’re something magical” mural popped up in the Mission recently and it makes me smile every time I see it. I slipped on my new nude lace Tieks to go grab dinner with Omied, and really how could we not shoot with this mural when the turquoise matches the Tieks blue so perfectly? …

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Yosemite

Sharing a few pics today from our trip to Yosemite! I hadn’t been since I was a little kid, and I had forgotten just how insanely gorgeous it is. Everywhere you look, it’s like a real life Bob Ross painting with a happy little tree here, and a happy little tree there. And waterfalls. And …

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Breeze

I hope everyone is having an amazing summer so far! Being a San Francisco resident, summer is the one season that seems to slip away from me if I stay in the city. While the temperature does warm up a bit, Karl the fog tends to roll in at some point during the day, and …

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June, Instagrammed

Oh hi, second half of 2015! If you’re like me, you’re wondering where the first half of the year went. Time flies when you’re having fun (and working and traveling and blogging and planning a wedding!). Captions read clockwise, starting in upper left. Follow along on Instagram, @wtfab1.  Fun goodie box from the Tieks gals! …

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Bridesmaid Makeup

I spent this past weekend in North Carolina for my beautiful cousin’s wedding. It was such a fun-filled weekend and I’m missing all the family time already! I was honored to be a bridesmaid, and I brought along my new EcoTools hair and makeup brushes to keep my bridesmaid look on point. For this summery, …

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4 Summer Styles You Need

Today I’m sharing a fun little video I shot with Mode Media in collaboration with a few other bloggers! It’s all about summer style and transitioning your look from spring to the new season. Happy summer styling! Elise ArmitageElise Armitage is an entrepreneur and founder of What The Fab, a travel + lifestyle blog based in …

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