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Elise Armitage

Elise Armitage is an entrepreneur and founder of What The Fab, a travel + lifestyle blog based in California. At the beginning of 2019, Elise left her corporate job at Google to chase her dreams: being an entrepreneur and helping women find fabulous in the everyday. Since then, she’s launched her SEO course Six-Figure SEO, where she teaches bloggers how to create a passive revenue stream from their website using SEO. Featured in publications like Forbes, Elle, HerMoney, and Real Simple, Elise is a firm believer that you can be of both substance and style.

Kicking ass at Instagram 101

Instagram is basically taking over the world. Whether you’re a newbie or you’ve had the app since it was iPhone-only, there are still plenty of tricks you can learn to enhance your photos, get more Instagram followers and get more likes on your Instagram photos. (Screenshots are from the iPhone app. Follow me @wtfab1) 1. …

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Sea Spray

Last month my boyfriend and I went on a mini-vaca with my family in Gualala. It’s a sleepy little beach town just north of Sea Ranch, which is about a three hour drive north of San Francisco. The house my parents rented was absolutely gorgeous. All of these shots of the ocean were taken from …

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Homemade pumpkin spice lattes

This time of year means fall favors, which of course means pumpkin errthang! I love me some pumpkin spice lattes almost any time of the year, but they’re especially satisfying when there’s a certain degree of crispness in the air. The only problem is, I feel a little guilty spending $5 bucks and 300 calories …

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Baked kale chips recipe

  As promised, here’s the recipe for the baked kale chips I posted a pic of on Instagram. They’re super easy to make, and delicious!! They make a great snack, and instead of feeling guilty for eating an entire bag of potato chips, you can feel healthy for eating an entire bunch of kale! (Seriously, …

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Washington D.C. Trip

Last month I went on a biz trip to DC. I hopped on a red-eye flight on a Sunday night, explored on Monday, and had a day full of meetings Tuesday. It was a whirlwind trip, and it took me a couple days to recover, but it was well worth it. I’d never been to …

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September, instagrammed

September was packed with travel, so it was a fun-filled month, but it completely flew by. Pretty hard to believe it’s October already! (Captions read clockwise, starting from upper left) 1. Quick trip to LA means I get to see one of my best friends from high school and her super cute apartment. Love this …

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Fashion Looks ~ Hint of mint

Before these fun, minty duds, all my pants were a boring denim blue. I loved brightly colored pants, but I thought it was one of those trends that looked great on other people–certainly not something I could pull off. One day while shopping in downtown, I was feeling brave and spied these pastel green skinnies at Zara. …

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