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Elise Armitage

Elise Armitage is an entrepreneur and founder of What The Fab, a travel + lifestyle blog based in California. At the beginning of 2019, Elise left her corporate job at Google to chase her dreams: being an entrepreneur and helping women find fabulous in the everyday. Since then, she’s launched her SEO course Six-Figure SEO, where she teaches bloggers how to create a passive revenue stream from their website using SEO. Featured in publications like Forbes, Elle, HerMoney, and Real Simple, Elise is a firm believer that you can be of both substance and style.

Sea Spray

Last month my boyfriend and I went on a mini-vaca with my family in Gualala. It’s a sleepy little beach town just north of Sea Ranch, which is about a three hour drive north of San Francisco. The house my parents rented was absolutely gorgeous. All of these shots of the ocean were taken from …

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Homemade pumpkin spice lattes

This time of year means fall favors, which of course means pumpkin errthang! I love me some pumpkin spice lattes almost any time of the year, but they’re especially satisfying when there’s a certain degree of crispness in the air. The only problem is, I feel a little guilty spending $5 bucks and 300 calories …

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Baked kale chips recipe

  As promised, here’s the recipe for the baked kale chips I posted a pic of on Instagram. They’re super easy to make, and delicious!! They make a great snack, and instead of feeling guilty for eating an entire bag of potato chips, you can feel healthy for eating an entire bunch of kale! (Seriously, …

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Washington D.C. Trip

Last month I went on a biz trip to DC. I hopped on a red-eye flight on a Sunday night, explored on Monday, and had a day full of meetings Tuesday. It was a whirlwind trip, and it took me a couple days to recover, but it was well worth it. I’d never been to …

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September, instagrammed

September was packed with travel, so it was a fun-filled month, but it completely flew by. Pretty hard to believe it’s October already! (Captions read clockwise, starting from upper left) 1. Quick trip to LA means I get to see one of my best friends from high school and her super cute apartment. Love this …

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Fashion Looks ~ Hint of mint

Before these fun, minty duds, all my pants were a boring denim blue. I loved brightly colored pants, but I thought it was one of those trends that looked great on other people–certainly not something I could pull off. One day while shopping in downtown, I was feeling brave and spied these pastel green skinnies at Zara. …

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