I don’t usually dig into heavy topics on What The Fab, but occasionally when something rubs me the wrong way, it’s nice to have this blog as an outlet (like when Kate Upton was being called fat). This is one of those times.
When Covergirl announced that Sofia Vergara was their newest Covergirl, I thought it was great. She’s gorgeous with a bangin, curvy body and she’s funny as hell on Modern Family. But over the past few months I’ve become increasingly aware of the fact that Sofia Vergara’s Covergirl ads look a bit…off.
SOFIA VERGARA – THE NEW COVERGIRL
At first I thought they just looked a bit odd because they’d photoshopped Sofia Vergara so much, she didn’t look like herself. But then I realized all her Covergirl ads had a clear trend. She didn’t look like herself because she looked white washed. Covergirl is clearly putting harsh lighting on her, using lighter makeup than her natural skin tone, and photoshopping the crap (or rather, the Latina) out of her. She looks like a pretty brunette, but she sure as shit doesn’t look like herself. Exhibit A.
|Barely even recognized her here|
|This one’s probably the most natural looking one. At least her skin tone isn’t ridiculously light.|
|Whoops. Where’d that golden glow go?|
|Pretty freakin white|
|Who the heck is that?|
|Ok, this one is from afar, so I’ll cut it some slack.|
|I didn’t feel all that motivated to write this post until I flipped open my Marie Claire and
saw this latest SV Covergirl ad. Come on. I couldn’t even believe this was her. She’s as
pale as Emma Stone here.
Let’s compare those with her latest commercial for her Kmart line…
Or her Pepsi ads…
Big difference. And it bugs me. Because it sends the message that fairer-skinned is better. She is so stunning, but apparently Covergirl thought whiter was better.
Lots of magazines and makeup companies have gotten flack for white washing their models. And they always say “Oh it’s the lighting,” or “We wanted to highlight the makeup.” Bullshit. Why pick a Black/Latina/whatever model just so you can make her look pale? What’s the point, if you’re not showing how your makeup really looks on their natural skin tone? Why not highlight her skin tone and gorgeous look? When you run an ad campaign that turns someone like Sofia Vergara into a pasty chick, it sends the wrong message.
I could go on and on about this. It reminds me of one of my best friends from grad school, who’s from India. She has gorgeous dark skin, but in India, dark skin is associated with lower class. So my friend is always trying to stay out of the sun, and has even tried skin-lightening products. It’s absolutely ridiculous. She’s a beautiful girl and doesn’t need that crap. And ads like the ones above just perpetuate this mindset.
I’ll end by saying that Covergirl needs to take a hint from Estee Lauder:
Oh, and another random reason why I don’t like Covergirl. They make a pretty girl like Taylor Swift look like a rat. Now that takes some doing: