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Elise Armitage

Elise Armitage is an entrepreneur and founder of What The Fab, a travel + lifestyle blog based in California. At the beginning of 2019, Elise left her corporate job at Google to chase her dreams: being an entrepreneur and helping women find fabulous in the everyday. Since then, she’s launched her SEO course Six-Figure SEO, where she teaches bloggers how to create a passive revenue stream from their website using SEO. Featured in publications like Forbes, Elle, HerMoney, and Real Simple, Elise is a firm believer that you can be of both substance and style.

Walkin’ in a winter wonderland

I love our little street during Christmas time. All the beautiful Victorian houses decorated in Christmas lights make our street even cozier. This one was particularly inviting and the lights felt very winter wonderland, so I creeped up on the porch for a quick shoot. (No, I don’t know these neighbors. Yes, I was nervous …

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November, Instagrammed

The second to last month of the year involved a lot of family, food and fun. Oh, and for October’s Instagram post, someone (who I don’t know personally) left me a comment saying that my monthly recap Instagram posts are their favorite, which I thought was very sweet, so I’m putting a little more effort into …

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On the rocks

I’m the first to admit, these booties are a bit on the crazy side. And that’s why I love them! They punch up any outfit. I paired them with a chunky, oversize sweater, and added some teal accessories to accentuate that pop of color. I put this outfit together while I was visiting my parents …

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Santa Barbara Trip

Last month I took a trip down to Santa Barbara with some of my friends from grad school. One of them is getting his PhD at UCSB, so we used it as an excuse to reunite in paradise. I’d never been, and it was absolutely gorgeous. Some day when I retire filthy rich, it’ll be …

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Fashion Looks ~ Teal Appeal

UNIQLO recently opened a store in SF, touting itself as the “Japanese H&M,” and it was kind of a big deal. There was a blimp and everything. I went to check it out, and they had me at, “Hello, $20 brightly colored pants.” Sold! I got these teal ones, but could easily end up with …

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October, Instagrammed

October was SUCH a fun month! My birthday was the 21st, and every weekend of October ended up being some kind of celebration. I felt so spoiled by my friends and family! At the beginning of the month I went on a trip to Santa Barbara with my grad school friends. I’d never been, and …

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Fashion Looks ~ Little Red

I found this little dress at Marmalade, an adorable boutique in the Marina. The bright pop of coral color felt a bit springy, so I added neutral boots to match the current fall weather. When these sunglasses showed up on my doorstep from Firmoo the timing felt perfect–I had just finished watching My Week with …

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