UNIQLO recently opened a store in SF, touting itself as the “Japanese H&M,” and it was kind of a big deal. There was a blimp and everything. I went to check it out, and they had me at, “Hello, $20 brightly colored pants.” Sold! I got these teal ones, but could easily end up with every color of the rainbow by the end of the year.
Elise Armitage is an entrepreneur and founder of What The Fab, a travel + lifestyle blog based in California. At the beginning of 2019, Elise left her corporate job at Google to chase her dreams: being an entrepreneur and helping women find fabulous in the everyday. Since then, she’s launched her SEO course Six-Figure SEO, where she teaches bloggers how to create a passive revenue stream from their website using SEO. Featured in publications like Forbes, Elle, HerMoney, and Real Simple, Elise is a firm believer that you can be of both substance and style.