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Elise Armitage

Elise Armitage is an entrepreneur and founder of What The Fab, a travel + lifestyle blog based in California. At the beginning of 2019, Elise left her corporate job at Google to chase her dreams: being an entrepreneur and helping women find fabulous in the everyday. Since then, she’s launched her SEO course Six-Figure SEO, where she teaches bloggers how to create a passive revenue stream from their website using SEO. Featured in publications like Forbes, Elle, HerMoney, and Real Simple, Elise is a firm believer that you can be of both substance and style.

September, Instagrammed

September was probably the happiest, most wonderful month of my life. That might sound ostentatious at first, but I married the man of my dreams and we’ve been honeymooning in France, so I don’t think it’s possible to think of a happier time. 🙂 Here are this past month’s Instagram shots. Captions read clockwise, starting in …

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Printed

With all the wedding craziness, it’s been far too long since I’ve shot and shared an outfit post! Hope you’ll forgive me. 😉 I wore this outfit on the first warm day in Paris on our honeymoon—the first couple days were drizzly with little teases of short-lived sun. On this particular afternoon, all the Parisians …

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Homemade Ice Cream Sandwiches

With just two days left of summer (how sad!), I thought I’d share this fun idea for making ice cream sandwiches at home. Last week, I shared my absolute favorite chocolate chip cookie recipe. Now we’re taking those cookies and making ice cream sandwiches with them! Here’s how: 1. Bake these ridiculously awesome chocolate chip …

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August, Instagrammed

August came and went, and now…it’s wedding month! Here’s a look back at the last full month of summer. Captions read clockwise, starting in the upper lefthand corner. Follow along on Instagram, @wtfab.  Catching some rays at beautiful Hog Island. Oysters with uni (sea urchin) and ponzu sauce. Amazing.  A pretty little gift from Lilly Pulitzer. …

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Girls’ Weekend

  This past weekend we celebrated my girlfriend Allison’s upcoming wedding with a San Francisco bachelorette party. We rented a gorgeous house in The Haight, complete with an beautiful backyard perfect for picnicking and relaxing during the day, before heading out for the night’s festivities. I brought a few items that I always like to …

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Summer/Fall Beauty Mashup

This post is sponsored by Target. I’m starting to realize that we have a very limited amount of summer weekends ahead, and it’s making me a little sad! But of course, there’s a silver lining—fall fashion and beauty trends! While I still plan on squeezing every last drop of fun possible out of this summer, …

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Au Naturel

This shop has been compensated by Collective Bias, Inc. and its advertiser. All opinions are mine alone. #ANaturalClean #CollectiveBias While I do enjoy trying new products, I’m really not one to change up my skincare routine. Truth be told I’ve been using the same face wash since I was in high school. I have really …

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