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Elise Armitage

Elise Armitage is an entrepreneur and founder of What The Fab, a travel + lifestyle blog based in California. At the beginning of 2019, Elise left her corporate job at Google to chase her dreams: being an entrepreneur and helping women find fabulous in the everyday. Since then, she’s launched her SEO course Six-Figure SEO, where she teaches bloggers how to create a passive revenue stream from their website using SEO. Featured in publications like Forbes, Elle, HerMoney, and Real Simple, Elise is a firm believer that you can be of both substance and style.

October, Instagrammed

Looking at these photos from the past month, the beginning of October when we were still in France seems so far away! We took thousands of photos on our trip that we’re still sorting through, so for now Insta photos in my monthly recap will have to do. Captions read clockwise, starting in the upper …

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Masquerade

Hope everyone had a happy Halloween! Omied and I spent the weekend relaxing up in wine country, but we were still in the Halloween spirit. Omied wore this amazing bear mask that had us cracking up all day long (especially when he ordered our dinner at Barndiva with it on), and I went for this Venetian …

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Bath Essentials

  Since California’s in a drought, I’ve been reserving baths for when I travel out of state. This works out pretty well, because I’m either traveling for work (where a bath at the end of a long day of running events is a welcome way to unwind), or for play (where a bath on vacation …

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Military Green

I wore this outfit while I was home in Sacramento last weekend. I’m in loooove with this Anthropologie jumpsuit (borrowed from my mom’s closet—one of the perks of coming home. Too bad she has teeny tiny feet because she also has great taste in shoes), especially the lace back. Anthropologie Jumpsuit // Valentino Heels // …

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À propos de Nice

I remember the first time I heard of Nice was during my first quarter of college when I took a History of Documentaries class, and we watched À propos de Nice. I thought it was pronounced “nice”…as in, “Nice to meet you.” I like to think I’ve come a long way since then. We spent …

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The Little Mermaid

This post is sponsored by Savers. Thanks to Savers for helping me find the perfect Halloween costume this year! Who else is stoked that Halloween is on a Saturday this year? I’m excited for some Halloween fun that will likely involve passing out treats to all the adorable little kids who stop by, and then …

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Postcards from Èze

One of my favorite day trips that we did in the south of France was our visit to Èze. Some of our friends who had traveled to the Côte d’Azur before highly recommended we check out this tiny village nestled on top of the cliffs along the Mediterranean. The town is so small that you have …

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The City of Light

Bonjour, Wednesday! We just got back from our honeymoon yesterday afternoon and although we’re a bit jet-lagged and missing France, we’re happy to be home. It’s been almost a month since we left for our wedding (sharing pics soon!), and I’m excited to get back into a normal routine with my new husband that doesn’t …

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