Elise Armitage is an entrepreneur and founder of What The Fab, a travel + lifestyle blog based in California. At the beginning of 2019, Elise left her corporate job at Google to chase her dreams: being an entrepreneur and helping women find fabulous in the everyday. Since then, she’s launched her SEO course Six-Figure SEO, where she teaches bloggers how to create a passive revenue stream from their website using SEO. Featured in publications like Forbes, Elle, HerMoney, and Real Simple, Elise is a firm believer that you can be of both substance and style.
I loooove this cozy cocoon cardigan. Last seen in this outfit post, it’s been a repeat offender on the blog, my Insta feed, and lounging around at home. Dress it up or down, it’s got that cozy chic vibe that just won’t quit. In today’s outfit, which I wore over the weekend to brunch with some of my favorite bloggers, I belted it with a thin, navy belt, and I’m digging the effect it has and how it accentuates the waist (see another one of my favorite belting tricks in this outfit post).
After hopping around from NOLA to Austin, and then back to SF to start a new role at Google (that I’m so excited about!), I think all the excitement caught up to me and I came down with a cold at the end of the week. I guess it’s that time of year, because it seems like everyone around me has a cold or the flu lately. I’ll be nursing myself back to health by going to bed early and drinking lots of OJ. Hope you all take care of yourselves too and give your body the rest it deserves!