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Elise Armitage

Elise Armitage is an entrepreneur and founder of What The Fab, a travel + lifestyle blog based in California. At the beginning of 2019, Elise left her corporate job at Google to chase her dreams: being an entrepreneur and helping women find fabulous in the everyday. Since then, she’s launched her SEO course Six-Figure SEO, where she teaches bloggers how to create a passive revenue stream from their website using SEO. Featured in publications like Forbes, Elle, HerMoney, and Real Simple, Elise is a firm believer that you can be of both substance and style.

Hello 2015

3…2…1…Happy New Year!! Here’s a roundup of some of my favorite outfit posts from 2014. What a wonderful year it has been. Whether this is your first time visiting WTFab or you’re a long-time reader, thank you. Thank you for visiting, thank you for reading, and thank you for supporting WTFab. There’s so much that …

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Pike Place

Today’s outfit is a flashback to my Seattle trip last month. We grabbed coffee and walked (briskly, because it was freaking cold) around Pike Place before heading to Google’s Seattle office for the day. By the way, if you love overly sweet coffee drinks as much as I do, you’ll love Starbucks’ newest addition to …

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New Years Resolutions

I hope everyone had a wonderful Christmas!! I spent mine relaxing with loved ones, and indulging in good wine and homemade cookies. After all the overeating and lazing around my parents’ house, I’m looking forward to getting my butt back in gear, and like most people this time of year, I have a few goals …

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Boston

Right after my trip to Seattle, I came home, unpacked, repacked, and headed to Boston. The frigidness that was Seattle the week before helped prepare me for the Boston weather, although when my sister told me to pack Long Johns all I could think was, “What?? I live in California. I don’t own Long Johns!” …

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Seattle

Happy Humpday! Today I’m sharing some iPhone snaps from my Seattle trip last month. You may have already seen a few of these on Instagram, but most of these didn’t get posted, since I was pretty busy running around the city (for work, and some fun too!). Seattle reminds me of a smaller, wetter version …

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Jump, Jump

This look is the last outfit post from our trip to Sedona—hard to believe it’s been two months already! I wore this outfit to dinner at our favorite spot in the red rocks, Enchantment Resort. This is the first jumpsuit I’ve ever bought, and aside from the whole having to practically get naked just to …

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Spiked Nutella Hot Chocolate

Today we’re making *spiked* Nutella Hot Chocolate! Oh my, were these good on a cold, rainy day. The fiancé  and I cozied up to a couple mugs of this deliciousness and settled in for a movie night, and it was kind of the best thing ever. Here’s the easy recipe so you can make some for …

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Holiday Cheer

Back at that daily grind—happy Monday! In partnership with Zappos (which is so more than just an online store for shoes) today, I styled my new Paige jeans and Freebird boots with a touch of holiday cheer. Big, cozy plaid scarves are adorning most folks’ necks around this time of year. Instead of wrapping mine around …

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November, Instagrammed

When stores started putting up Christmas decor and Starbucks switched to their holiday cups right after Halloween, I thought it was so weird! The holidays seemed so far away. And all of a sudden Christmas is just around the corner, and I’m loving it. November included a trip to Seattle and Boston the following week, …

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Together Sweater

I shared a sneak peek of TOMS’ Together Sweater on Instagram (the gingerbread version of the sweater, that is), and I couldn’t wait to get my family in this four person sweater. Every year my parents make my sister and I take a nice photo that they can include in our family Christmas card, and …

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Sedona

Finally sharing some photos from our vacation in Sedona last month! The trip was just the relaxing recharge we needed, and the scenery is just other-worldly. We spent our mornings eating breakfast on our balcony and soaking up the views. Then we’d squeeze in some pool/relaxation time before going out to explore Sedona and hike. …

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