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Elise Armitage

Elise Armitage is an entrepreneur and founder of What The Fab, a travel + lifestyle blog based in California. At the beginning of 2019, Elise left her corporate job at Google to chase her dreams: being an entrepreneur and helping women find fabulous in the everyday. Since then, she’s launched her SEO course Six-Figure SEO, where she teaches bloggers how to create a passive revenue stream from their website using SEO. Featured in publications like Forbes, Elle, HerMoney, and Real Simple, Elise is a firm believer that you can be of both substance and style.

Farm Fresh

I’ve been wanting to try a CSA (Community Supported Agriculture) delivery service for a while, and so I was really excited to be able to try out Farm Fresh To You and receive a box of beautiful produce delivered right to my door! This box was chock full of goodies, as you’ll see in the …

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Enchantment

It’s really hard to describe how beautiful the view is at the Enchantment’s restaurant in Sedona. We loved sitting underneath these red rocks so much that we came back for dinner a second night to watch the sunset cast colors the danced on the rock walls. One night it was a little chilly and we …

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Write Me a Letter

Usually around this time of year I’m drafting my letter to Santa, but when L’Oreal asked me to write a letter to my hair, I couldn’t resist putting it in poem form… Dear Hair, To my hair, I wanted to say thank you. I haven’t necessarily always been kind—sad, but true. Like that time in …

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California Love

After returning from the frigid cold icebox that was Seattle last week, California’s weather felt like summer time to me! God I love California. Even though it was a little gloomy out, I was happy to be able to wear my new, sheer maxi dress from 1802 without freezing. To make it fall-appropriate (it wasn’t …

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Miss Fit

A couple days ago marked T-minus 10 months to our wedding! Which means that besides focusing on finding a DJ and getting our wedding website up this month, I’m also kicking my fitness routine up a notch. To help make my workouts a little more enjoyable, I picked up a few new items to add …

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One for One

It’s finally starting to feel like the holidays around here—I’ve succumbed to letting Omied play Christmas music at home (something I usually like to reserve for after Thanksgiving), and peppermint creamer has been gracing our coffee as of late. As we start to think about holiday gift giving, I wanted to share an awesome partnership …

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Fall Love

Happy Friday! I’m currently 10,000 feet in the air on my way to SF from Seattle (gotta love that plane wi-fi) and I’m really looking forward to coming home to warmer weather. I didn’t realize that the northwest gets so cold and I was totally unprepared for the freezing (literally) temperatures! Although I have to …

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Shine On

This month, I decided it was time to do some damage control on my hair (slightly embarrassed to admit that this was the last time I got my hair cut until very recently). Chlorine, salt and wind were all part of an amazing summer, but they’d taken their toll on my locks and my hair was feeling …

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Seasons

Happy Monday! In partnership with Zappos I styled my new Paige jeans and Freebird boots for a SundayFunday in the city yesterday. Even though it was unseasonably warm for November, there was a crispness in the air that was unmistakably fall, and I was so excited to finally feel the change in seasons. I couldn’t wait …

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Luxe

Just in time for our engagement shoot, Crest asked me if I’d be interested in taking the 2 weeks to your whitest smile challenge. Since I had already been looking for teeth whitening options in preparation for our shoot, I couldn’t say yes fast enough! I used the Crest 3D White Whitestrips Luxe Supreme FlexFit …

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Niners Pride

Ok, so I hate to start my post out on a somewhat depressing note, but…who else is bummin after that Niners loss yesterday?? Even though it was a tough loss, Omied and I had a blast checking out the new Levi’s Stadium for the first time. Verizon hosted us and showed us around, and we …

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