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Elise Armitage

Elise Armitage is an entrepreneur and founder of What The Fab, a travel + lifestyle blog based in California. At the beginning of 2019, Elise left her corporate job at Google to chase her dreams: being an entrepreneur and helping women find fabulous in the everyday. Since then, she’s launched her SEO course Six-Figure SEO, where she teaches bloggers how to create a passive revenue stream from their website using SEO. Featured in publications like Forbes, Elle, HerMoney, and Real Simple, Elise is a firm believer that you can be of both substance and style.

October, Instagrammed

October is always a fun month for me for lots of reasons, including my birthday, Halloween, and pumpkin spice lattes (call me a #basicbitch, but they just get me in the mood for fall and Thanksgiving!). This month we also went on a trip to Sedona, which was amazing. I’ll have a dedicated post for …

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Red Rock

These pictures are making me miss Sedona and all of its unique beauty! We shot these on our last day in Sedona, when we decided to drive up to the airport knoll and take in the amazing 360 degree view one last time before flying home. Sedona is known for their “energy vortexes,” and whether …

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On the table

Today we’re cooking up a storm on WTFab! Over the weekend I got to try out Plated, which is a pretty nifty service that delivers fresh, pre-portioned ingredients for recipes that you’ve selected. Seriously, everything you need to cook your meal is in the box that you receive. Such a great idea! I really enjoy …

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Stripes + Florals

Hi friends! We’re back from our mini vaca in Sedona and getting back into the swing of things. We shot this outfit after brunch one morning where we dined along an adorable little creek at L’Auberge de Sedona. The weather was perfect for this striped top and flowy floral skirt combo. I accessorized with a …

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DIY Workout Headband

This post is part of a social shopper marketing insight campaign with Pollinate Media Group® and Goody, but all my opinions are my own. #pmedia #GoodyGorgeous https://my-disclosur.es/OBsstV Today I’m sharing a quick DIY for a workout headband that I’ve been wanting to make for at least a year! You know those projects you pin to …

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Fall wardrobe update

Happy Tuesday, friends! We just got back from Sedona and I’m scrambling to catch up on emails, but I wanted to be sure and share a fun contest with you. ProgressoTM is hosting their ProgressOh Contest—Oh yes you can enter for a chance to win a wardrobe makeover for you and three of your friends, courtesy …

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Rosé

Just a quick hello from me today as we’re enjoying our last day in Sedona! It’s mind-blowingly beautiful here and I’ll share a photo recap on the blog in a couple weeks, but in the meantime you can always follow along on Instagram. These photos are from our sixth and final wedding of the year! …

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Columbus Day Sales

  Did you guys catch any Columbus Day sales this weekend? Thought I’d share a few of the sales that are going on through Monday 10/13, just in case you’ve got a case of the Mondays and need some retail therapy. Check out the sales/codes and a few of my favorite fall pieces below! 20% …

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Fitmob +Giveaway!

Last weekend I got up bright and early on Saturday to join fitmob for a workout class at Crissy Field. Holly Del Rosso was the fitmob trainer, and I jumped right in to a cardio and strength training class that totally kicked my butt. It didn’t help that it was 90 degrees in the city …

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Fall Florals

This weekend was insanely hot in the city. I’m talking 90 degrees hot, which is like a heat wave for San Francisco standards. Gotta love that indian summer! The warm weather means I was wearing summer dresses for most of the weekend, but I did get the chance to pull out a couple fall pieces …

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September, Instagrammed

Holy October! Hi Q4, you came up rather quickly. Captions read clockwise, starting with the top left photo. Follow along on Instagram, here.  Gorgeous view and location for a shoot—Twin Peaks. Fitness wear shoot in collaboration with Silk. (Shop the look) Brunch at Bisou. I can never not get one of their many Benedicts. Coffee …

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