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Elise Armitage

Elise Armitage is an entrepreneur and founder of What The Fab, a travel + lifestyle blog based in California. At the beginning of 2019, Elise left her corporate job at Google to chase her dreams: being an entrepreneur and helping women find fabulous in the everyday. Since then, she’s launched her SEO course Six-Figure SEO, where she teaches bloggers how to create a passive revenue stream from their website using SEO. Featured in publications like Forbes, Elle, HerMoney, and Real Simple, Elise is a firm believer that you can be of both substance and style.

Game Day

How was everyone’s weekend? I wore this outfit yesterday to watch the Niners beat the Eagles (yeah!). We snapped these photos on our way to one of our favorite local sports bars where we watched the game. I dressed up a simple Niners tee with high-waisted jeans, over-the-knee boots, and red accents from my bag, …

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Lunafest

Last week I had the pleasure of attending the world premiere of this year’s Lunafest, held at The Palace of Fine Arts. Put on my Lunabar, the event is a film festival that connects women, their stories, and their causes through film. I’ll be honest, I had no idea what a treat I was in for. …

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Daisy Dreams

How adorable is the new Marc Jacobs Daisy Dream perfume? Marc Jacobs’ fragrances always come in the prettiest, most whimsical bottles, and I’ll definitely be keeping this one to decorate my dresser long after the perfume is gone. This new fragrance is fruity and floral with a light and airy touch, inspired by the boundless spirit …

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Friday Favs

Happy Friday! Here are a few favorite things that are spicing up my weekend… This adorable umbrella ring holder from Anthropologie that keeps my ring safe when I take it off. It’s not available online any more, but here’s a similar one. New pretty lingerie c/o ThirdLove (ooh lala), sparkly Louboutins c/o The Real Real, and a …

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Riviera Maya, Mexico

Since it’s almost the official last day of summer, I thought I’d share some photos of travels to warmer places from earlier this year, that I hadn’t gotten around to posting. Our trip to Mexico feels like a long time ago, even though it’s only been a few months. While I’m sad summer is pretty …

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Workwear

I’ve been waiting for these photos to hit the Glam Style App before I shared them on WTFab! Glam invited me to describe my workwear style at Google, and I also gave some advice on how to dress when there’s no dress code (something I have plenty of experience in!). My lovely colleague and friend …

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Black Magic Woman

Today I’m rocking one of MAC’s A/W 2014 makeup trends: Off Colour. The trend takes classic tones and adds in a dusty edge for a new neutral. Think of the beauty in a dried rose versus a fresh blooming one. Very different looks and vibes, but both are pretty in their own way. MAC’s talented …

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August, Instagrammed

Summer, where did you go?? I can’t be too sad that summer is officially over in a couple weeks, because I know in San Francisco it’s just beginning. Bring on that Indian summer! August was a fun month. My best friend got married, we made some progress on wedding planning, and the blog was hoppin’ …

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White after labor day

  Happy, happy Friday! A short work week makes for a fast-approaching weekend, which I can totally get behind. Even though Labor Day has come and gone, I’m still wearing whites and squeezing in every summer silhouette I can while I have the chance. In my opinion, the trick to wearing white after Labor Day …

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Run the day

Either you run the day, or the day runs you. I love this quote. I think I like it so much because it’s a reminder that a lot of how your day goes (dare I say your life, even?) is dependent on you taking ownership—ownership of your attitude, your relationships, your mistakes, your triumphs…ownership of …

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Boston

I completely forgot to share a few snaps from my trip to Boston in April! We were there for my friend Kimmy’s bridal shower and managed to squeeze in some exploring and an engagement photo sesh with her and her fiancé (now husband). I’m no pro, but I think they turned out beautiful. 🙂 Kim …

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