Elise Armitage is an entrepreneur and founder of What The Fab, a travel + lifestyle blog based in California. At the beginning of 2019, Elise left her corporate job at Google to chase her dreams: being an entrepreneur and helping women find fabulous in the everyday. Since then, she’s launched her SEO course Six-Figure SEO, where she teaches bloggers how to create a passive revenue stream from their website using SEO. Featured in publications like Forbes, Elle, HerMoney, and Real Simple, Elise is a firm believer that you can be of both substance and style.
Summer, where did you go?? I can’t be too sad that summer is officially over in a couple weeks, because I know in San Francisco it’s just beginning. Bring on that Indian summer! August was a fun month. My best friend got married, we made some progress on wedding planning, and the blog was hoppin’ with campaigns. Captions read left to right, top to bottom. Follow me on Instagram here.
Thought this coke was prudent since we were running around on rehearsal day before her wedding!
Giggling with the beautiful bride.
Goats at the wedding looking dapper with their little green bow ties.
It seems like the right thing to do at a wedding.
Sheer Genius outfit post. Shop the look here.
Scored some great pieces at the Banana Republic Friends and Fam sale. Shop the pieces here.
Yummy bites at the SF Street Food Festival!
Gorgeous day for a festival. Shop the look here.
Loving my new comfy/chic boyfriend jeans. Shop the look here.
First time wearing a jumper and I think I have a new addiction!! Shop the look here.
Baked cookies for some coworkers. Recipe on the blog soon!
Hosted an epic Bloody Mary bar at our place. Another thing I’ll be sharing on WTFab soon.
The finished result. Perfect chocolate chip cookies!
Cocktails and pretty pieces at The Real Real’s event with Krystal. If you haven’t yet, you HAVE to check out their luxury consignment pieces.
I somehow managed to match my cookies with my Tate + Lyle sugar.
Care package from MAC. Peachy colors to finish out summer with. Shop them here.
Went wedding dress shopping for the first time! My sister is hilarious.
Back in Black outfit post. Shop the pieces here.
Had so much fun getting dressed up for my friend Raj’s beautiful Indian wedding. You can see both outfits in this post.
Breakfast of champions.
Exploring China Town for a night out during the long weekend.