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Elise Armitage

Elise Armitage is an entrepreneur and founder of What The Fab, a travel + lifestyle blog based in California. At the beginning of 2019, Elise left her corporate job at Google to chase her dreams: being an entrepreneur and helping women find fabulous in the everyday. Since then, she’s launched her SEO course Six-Figure SEO, where she teaches bloggers how to create a passive revenue stream from their website using SEO. Featured in publications like Forbes, Elle, HerMoney, and Real Simple, Elise is a firm believer that you can be of both substance and style.

Loose waves

Oh heyy Friday before a long weekend! You’re looking especially lovely. This week I’ve been trying out some new hair products that I’ll be taking into the three day weekend with me. Head & Shoulders has a new Fresh Scent Technology Collection that includes a water-activated fragrance boost, and I got to try out the …

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Back in black

Monday, we meet again. Yesterday I went wedding dress shopping for the first time with my mom, sister, and future mother-in-law. We had an absolute blast, as evidenced by this photo of my hilarious sister. I tried on a dozen dresses, and while we narrowed it down to two (gorgeous) top contenders, I didn’t pull …

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Wedding Wednesday: Guest Attire

With five out of the six weddings we’re attending this year behind us, I’ve had plenty of opportunities to pick out wedding guest attire over the last few months. I think most weddings (or at least most weddings that I attend) are semi-formal attire rather than formal. Which is great, because it’s an excuse to …

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Pops of color

This post is part of a social shopper marketing insight campaign with Pollinate Media Group® and Sharpie, but all my opinions are my own. #pmedia #StaplesBTS https://my-disclosur.es/OBsstV Today we’re taking a little peek into my home workspace! I’m trying to be better about not blogging from the couch (or worse, the bed!) all the time and …

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Bombay dreams

I’m so excited to share today’s outfit post! It’s got a little more ethnic flair than usual, no? 😉 When my dear friend Raj from grad school got engaged a year ago my first thought was (of course) how excited I was for her. My second? “Omg this is going to make an awesome outfit …

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July, Instagrammed

Oh heyyy August, how’d you sneak up on us like that? July was such a whirlwind with a couple of weddings and celebrations for the Fourth. I’m still enjoying the last few weeks of summer before I start thinking about fall. Although, I’m more than happy to start thinking about fall fashion. Who’s shopping the …

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Sheer genius

Summer style can be a tricky thing. Strapless tops and dresses with open backs make the perfect bra an essential part of your wardrobe. Apparently my mom asked me if I wanted this dress in my early high school years, and I said no. Silly girl, who says no to Versace?? My mom kept the …

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Feyoncé

How was everybody’s weekend? I mostly spent the weekend catching up on blog stuff. Lots of fun campaigns coming up, but with all the weddings we’ve been going to and our own wedding planning going on, I feel like I’m barely keeping my head above water! Sometimes when my to-do list gets insanely long and …

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