Elise Armitage is an entrepreneur and founder of What The Fab, a travel + lifestyle blog based in California. At the beginning of 2019, Elise left her corporate job at Google to chase her dreams: being an entrepreneur and helping women find fabulous in the everyday. Since then, she’s launched her SEO course Six-Figure SEO, where she teaches bloggers how to create a passive revenue stream from their website using SEO. Featured in publications like Forbes, Elle, HerMoney, and Real Simple, Elise is a firm believer that you can be of both substance and style.
How was everybody’s weekend? I mostly spent the weekend catching up on blog stuff. Lots of fun campaigns coming up, but with all the weddings we’ve been going to and our own wedding planning going on, I feel like I’m barely keeping my head above water! Sometimes when my to-do list gets insanely long and I don’t know where to start or I have writer’s block because I’m too stressed out to feel creative, I like to pop open a bottle of wine. Studies show a little bit of booze can loosen you up enough to let the creative juices flow. And who am I to argue with science? So, I opened one of our favorite bottles of wine and got to work.