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Elise Armitage

Elise Armitage is an entrepreneur and founder of What The Fab, a travel + lifestyle blog based in California. At the beginning of 2019, Elise left her corporate job at Google to chase her dreams: being an entrepreneur and helping women find fabulous in the everyday. Since then, she’s launched her SEO course Six-Figure SEO, where she teaches bloggers how to create a passive revenue stream from their website using SEO. Featured in publications like Forbes, Elle, HerMoney, and Real Simple, Elise is a firm believer that you can be of both substance and style.

Studio 15 +Giveaway!

We just got back from a quick road trip down to San Diego for a friend’s wedding. On our way to dinner one night, Omied and I stopped for a stroll along the beach and to snap some outfit photos. I’m wearing a dress from my friend Jia’s boutique, Studio 15. Her online boutique carries …

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4th of July BBQ

Happy Hump Day everyone! Today I’m excited to share a few photos from our 4th of July BBQ with Black Box Wines. Funny enough, when I first shared Black Box on WTFab last July, it was from another BBQ with these same friends. This year, we escaped the San Francisco fog and traded it for …

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Chasing Waterfalls

Happy Monday! We spent the Fourth of July weekend in Tahoe with my fam and the fiancé’s fam. We rented a party boat and spent the day out on the lake, and it was absolutely gorgeous. This waterfall at the end of Horsetail Falls was too beautiful to pass up for a shoot. I feel …

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Easy breezy

Hope everyone had a great 4th of July weekend! Just a quick hello since we’re extending the holiday weekend by a couple days and currently relaxing up in Tahoe. Elise ArmitageElise Armitage is an entrepreneur and founder of What The Fab, a travel + lifestyle blog based in California. At the beginning of 2019, Elise left …

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June, Instagrammed

Hello, July! Hope everyone had a wonderful June. We had a bit of June Gloom in the city (San Francisco is known for having a foggy “summer”), and I can’t wait for things to start warming up around here! Captions read top to bottom, left to right. Find me on Instagram, here. Mini cupcakes and …

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The smiling cat

Once you hit young adulthood, you realize how novel it is to not have a million things going on every weekend. This weekend was the first one in months where we didn’t have any plans. No traveling, no visitors, no wedding venue appointments. We spent the day at the SF aquarium (the otters are the …

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Dine in

This post is part of a social shopper marketing insight campaign with Pollinate Media Group® and BJ’s Restaurants, but all my opinions are my own. #DineInOrderAhead #pmedia  https://my-disclosur.es/OBsstV We spent last weekend visiting family and running around all of Sacramento looking at wedding venues. We think we finally found the one and we’re so excited …

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Union Street Festival

A couple weekends ago I had the pleasure of being Verizon’s VIP blogger guest at the Union Street Festival. Even though I’ve lived in the city almost three years now, this was my first time at the festival (a 38-year old SF tradition). Equipped with my new GoPro (thanks to Verizon!), the fiancé and I took …

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Aerie

Hope everyone had a great weekend! We spent some time in Santa Cruz celebrating my baby sister’s graduation. I’m so proud of her, gettin that B.S. in Biology, and then off to Chicago for an internship with the Fermilab lab, and then off to Boston to get her M.A. in Science Journalism. What a smarty pants! …

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What’s in my makeup bag

I’ve recently added a few products to my makeup bag that I’m currently loving, so I thought I’d share what the recent additions are, and why I’m so into them! 1. Makeup Bag ~ A cute makeup bag makes you smile every morning when you reach for it. This one is a really old one …

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Two year blogaversary

Hard to believe, but this month my little blog is two years old! How time flies. To celebrate, Nicole, Hannah and I got together for a “blogaversary” themed shoot—complete with cupcakes, girly candles, sparkles and sprinkles! Nicole is a talented videographer/photographer and a frequent regular on WTFab from behind the lens (not to mention my …

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