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Elise Armitage

Elise Armitage is an entrepreneur and founder of What The Fab, a travel + lifestyle blog based in California. At the beginning of 2019, Elise left her corporate job at Google to chase her dreams: being an entrepreneur and helping women find fabulous in the everyday. Since then, she’s launched her SEO course Six-Figure SEO, where she teaches bloggers how to create a passive revenue stream from their website using SEO. Featured in publications like Forbes, Elle, HerMoney, and Real Simple, Elise is a firm believer that you can be of both substance and style.

May, Instagrammed

It’s hard to believe we’re almost at the mid-way point of 2014! May was filled with a bunch of mini trips—LA, Hog Island, Napa (twice!)—and a bachelorette party for my BFF Kimmy. Find me on Instagram, here. Captions read left to right, top to bottom. My 5 minute makeup routine. You can shop all these …

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New Beginnings

Happy June everyone! Today’s post features a couple of “new beginnings.” First, we experimented with a new camera lens for this shoot. We’ve had this new lens for months and just haven’t taken the time to get it out and play with it, and have opted for our broken-in (and comfortable for us) standard lens. …

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Woodsy

Three day weekends are like the gift that keeps on giving. Because even though it’s back to the daily grind today, it’s a short week and the weekend is just around the corner! Hope everyone enjoyed their long weekend. I spent mine throwing a 50 Shades of Grey themed bachelorette party for my BFF (more …

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Gilded summer

Happy humpday, and happy one month til summer! Summer is hands down my favorite season when it comes to style. Short shorts and dresses are my jam. These cut-off Levis 501 shorts are the epitome of California summer style and I can’t wait to slip a pair on for a picnic in the park, day at …

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San Francisco style with Target

Happy almost Friday, lovelies! I’m so excited to share this fun video I had the pleasure of shooting with Target. Inspired by San Francisco, a few SF bloggers  (myself, Britt and Crystalin) got together to talk about how this amazing city influences our style, while wearing some of our favorite spring Target pieces (you can …

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Itsy bitsy Floral bikini

Hope you all had a relaxing weekend! Today’s outfit post is making me want to go back to Mexico, stat! Just looking at these pictures, I can almost feel the sand in my toes and taste the margaritas (and extra Don Julio shots). The water was so blue, the people were so nice, and I …

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Signorello

Happy Hump Day, lovelies! Today’s post is an easy, breezy outfit from a day of wine tasting in Napa. We ended up spending an afternoon at Signorello for their food and wine pairing. I’d never heard of the winery before, but we picked the spot because Omied proposed right by the winery the day before, …

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April, Instagrammed

Not to sound overly dramatic, but April was easily one of the best months of my life. I flew out to Boston for my best friend’s bridal shower, shot a video campaign for Target, visited family for Easter, and spent a week in Mexico. Oh yeah, and got engaged in Napa! 😉 Captions read top …

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Sauza-ritas

We just spent the last week in Cancun for a wedding and let’s just say, we had our fair share of Margaritas! Summer wouldn’t be complete without sipping on an icy Margarita in the sun with friends. And even though it’s not technically summer yet, it’s definitely starting to feel like it in good ol’ Cali. …

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Lotus woman

Something about a great pair of high-waisted pants and heels makes you feel like such a vixen. Lotus  Denim is local to San Francisco, and I’ve had the pleasure of meeting the founder at several events. Their mission is to provide the perfect fit for all women, which is no small task. If you’re looking …

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