Elise Armitage is an entrepreneur and founder of What The Fab, a travel + lifestyle blog based in California. At the beginning of 2019, Elise left her corporate job at Google to chase her dreams: being an entrepreneur and helping women find fabulous in the everyday. Since then, she’s launched her SEO course Six-Figure SEO, where she teaches bloggers how to create a passive revenue stream from their website using SEO. Featured in publications like Forbes, Elle, HerMoney, and Real Simple, Elise is a firm believer that you can be of both substance and style.
Happy almost Friday, lovelies! I’m so excited to share this fun video I had the pleasure of shooting with Target. Inspired by San Francisco, a few SF bloggers (myself, Britt and Crystalin) got together to talk about how this amazing city influences our style, while wearing some of our favorite spring Target pieces (you can shop all the pieces I’m wearing, below). I was so excited that I got to shoot in the Mission, since I’ve pretty much been obsessed with the neighborhood since we moved there two and a half years ago!