Elise Armitage is an entrepreneur and founder of What The Fab, a travel + lifestyle blog based in California. At the beginning of 2019, Elise left her corporate job at Google to chase her dreams: being an entrepreneur and helping women find fabulous in the everyday. Since then, she’s launched her SEO course Six-Figure SEO, where she teaches bloggers how to create a passive revenue stream from their website using SEO. Featured in publications like Forbes, Elle, HerMoney, and Real Simple, Elise is a firm believer that you can be of both substance and style.
Happy Monday! In partnership with Zappos I styled my new Paige jeans and Freebird boots for a SundayFunday in the city yesterday. Even though it was unseasonably warm for November, there was a crispness in the air that was unmistakably fall, and I was so excited to finally feel the change in seasons. I couldn’t wait to slip on a cozy sweater and my new boots and jeans. When I stuck my first foot into one of these boots, I could tell they were of a quality that I have literally never felt before. After reading more about the brand, I now know why. Freebird boots are handcrafted, using a traditional Goodyear construction. Not sure what Goodyear means when it comes to shoes? I wasn’t either. It’s when stacks of leather are hammered together and carefully stitched to make a pretty much indestructible sole. Apparently it’s a technique that has been used to create the highest quality boots for centuries.
Now, let’s talk about these jeans. They are so incredibly soft and comfortable. I also found them to be really flattering, so they basically have all three of the key components I look for in a killer pair of jeans. I also found out that Paige Adams-Geller is the only female founder in the denim industry. A female founder who aims to challenge convention and infuse her colorful spirit into every collection she designs? So down with that.
It’s fitting that I’m partnering with Zappos today, because I was just chatting with a coworker about Tony Hsieh’s (CEO of Zappos) book, Delivering Happiness: A Path to Profits, Passion, and Purpose. The book is all about how an emphasis on corporate culture can lead to success. As a brand, Zappos is focused on not only the clothing they sell, but also community, culture and customer service. While Zappos started as an e-commerce site for shoes 15 years ago, they’re now so much more, with styles from over 1,000 brands. They’re known for having top-notch customer service, and if you haven’t experienced their fast and free shipping yet, the holidays are the perfect time to try it!
Thanks to Zappos for sponsoring this post, and thanks to you guys for supporting the brands that support WTFab! I was selected for this opportunity as a member of Clever Girls and the content and opinions expressed here are all my own.