Elise Armitage is an entrepreneur and founder of What The Fab, a travel + lifestyle blog based in California. At the beginning of 2019, Elise left her corporate job at Google to chase her dreams: being an entrepreneur and helping women find fabulous in the everyday. Since then, she’s launched her SEO course Six-Figure SEO, where she teaches bloggers how to create a passive revenue stream from their website using SEO. Featured in publications like Forbes, Elle, HerMoney, and Real Simple, Elise is a firm believer that you can be of both substance and style.
Woohoo, first outfit post of 2015! I hope your new year is off to a wonderful start! I’ve been enjoying reading about everyone’s New Year’s Resolutions on blogs and social media, and your guys’ goal-setting has been inspiring me as well. One of the goals I’ve set for myself this year is to improve WTFab’s aesthetics. We’ve made several changes to help aid in that goal already. To begin, you’re looking at the first outfit post shot with our new Nikon D750 camera and 50mm lens! We’re now shooting in the raw instead of jpeg, and I’ve also switched over from Photoshop to Lightroom for editing. We’re still getting the hang of everything (and by “we,” I mean “I”—Omied has taken to our new camera like a fish to water), so if you have any suggestions, I’d love to hear them!