Elise Armitage is an entrepreneur and founder of What The Fab, a travel + lifestyle blog based in California. At the beginning of 2019, Elise left her corporate job at Google to chase her dreams: being an entrepreneur and helping women find fabulous in the everyday. Since then, she’s launched her SEO course Six-Figure SEO, where she teaches bloggers how to create a passive revenue stream from their website using SEO. Featured in publications like Forbes, Elle, HerMoney, and Real Simple, Elise is a firm believer that you can be of both substance and style.
Good morning! I’m currently sitting at SFO bright and early, on my way to NOLA with the New Orleans Visitors Bureau! I’ll be sharing plenty of photos from the trip on WTFab, but in the meantime you can follow along on Instagram.
Today’s outfit features one of my new favorite pieces that I scooped at an after Christmas sale. I’ve been wanting a crisp, white blazer for a while, and finally found the perfect fit at H&M. I do wish it had a button in the front, but I’m pretty sure I can sew a clasp on the inside for when I want to button it up and make it even more fitted. I can tell I’m going to get a lot of wears out of this piece. The anchor graphic tank is from QTee, an online shop that lets you customize the colors and design of your tee. You can also customize shoes and bags, and the process is really easy. I customized the colors of this graphic tank and I love the results!