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Elise Armitage

Elise Armitage is an entrepreneur and founder of What The Fab, a travel + lifestyle blog based in California. At the beginning of 2019, Elise left her corporate job at Google to chase her dreams: being an entrepreneur and helping women find fabulous in the everyday. Since then, she’s launched her SEO course Six-Figure SEO, where she teaches bloggers how to create a passive revenue stream from their website using SEO. Featured in publications like Forbes, Elle, HerMoney, and Real Simple, Elise is a firm believer that you can be of both substance and style.

Odette Estate Winery

Omied and I recently did a quick trip up to Napa where we went wine tasting at some new (to us) wineries that we’d never been to before. Our first stop was Odette Estate Winery, and it has jumped to the top of my Napa list! The tasting room is gorgeous, and we had an …

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Malibu Wedding

Malibu Wedding: Always love a semi-formal wedding and an excuse to dress up! Omied’s cousin had a Malibu wedding earlier this year and I picked out this stunning Nha Kahn gown, conveniently on Rent The Runway. I received a bunch of DMs on Instagram about this dress, and I’d absolutely recommend it because it’s gorgeous …

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September Instagram Fashion

Super not sure how it could possibly be October already, but here we are! Most of my September was spent focused on prepping for and executing events at Grace Hopper, the largest women in computing conference in the world. Captions read clockwise, starting with the upper left. Check out more of my Instagram fashion, @wtfab. …

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Moving On Up with Athleta

This post is sponsored by Athleta. Happy Monday! I don’t know if you’re in the same boat or not, but I have a crazy work week ahead. We’re prepping for a 20k person conference next week, so it’s about to be a mad dash to the finish. I’ll be putting in some long hours, but …

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New York | Napa | Wine Country | Trips | August Instagram Fashion featured by popular San Francisco fashion blogger What The Fab

August Instagram Fashion

I can’t believe summer is winding down and PSLs are back! Suddenly it’s about to be fall, which means it’s basically the holidays, which means the year is pretty much over. Totally not panicking about where the year went. ? I spent most of August recovering from being gone a lot of July, but it’s …

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