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Elise Armitage

Elise Armitage is an entrepreneur and founder of What The Fab, a travel + lifestyle blog based in California. At the beginning of 2019, Elise left her corporate job at Google to chase her dreams: being an entrepreneur and helping women find fabulous in the everyday. Since then, she’s launched her SEO course Six-Figure SEO, where she teaches bloggers how to create a passive revenue stream from their website using SEO. Featured in publications like Forbes, Elle, HerMoney, and Real Simple, Elise is a firm believer that you can be of both substance and style.

Provenance Vineyards

Provenance Vineyards: Last weekend I attended a lovely lunch hosted at Provenance Vineyards in celebration of the unveiling of their new mural, painted by Heather Day. It’s pretty incredible getting a peak at what all goes into creating such a huge mural (boom lift, anyone?), and you can read more about it on Heather’s blog. …

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The Reebok Classics

This post was sponsored by Reebok as part of an Influencer Activation for Influence Central and all opinions expressed in my post are my own. Reebok Classics: I recently wrote about how I didn’t think the sneakers + dress trend was for me, until I tried it and loved it! I honestly don’t know why …

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8 Self Care Ideas

This post has been sponsored by OuiTM by Yoplait®. All thoughts and opinions are my own. If y’all remember, I started out this year beyond stressed out. I was leading a massive global project, working nights and weekends, and things were starting to get pretty miserable. I posted on my Insta Stories about how stressful things were …

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July, Instagram Fashion featured by popular San Francisco fashion blogger WTFab

July, Instagram Fashion

I don’t know why, but at work the other day I randomly got super excited about Christmas. Is that weird? Find me on Insta, @wtfab. July, Instagram Fashion: Hawaii Instagram Fashion: On our first day in Maui we went to Honolua Bay, one of our favorite spots, to go snorkeling. Except for the bay was …

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Vici: Floral Maxi Dress

Floral Maxi Dress: I recently wore this pretty, flowy floral maxi dress from VICI to a rehearsal dinner in beautiful and bougie Malibu. What can I say? I’m a sucker for a dress with some extra layers of fabric that moves beautifully and twirls like a dream. VICI Floral Maxi Dress (c/o) // Shoes (c/o …

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How I Started my Blog

This is a sponsored conversation written by me on behalf of Olay. The opinions and text are all mine.   The two questions I receive most about What the Fab is how I started my blog, and how I manage to work full time and run my blog. In today’s video, sponsored by Olay, I’m …

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Lilly Pulitzer Dress

Ahh, Maui. I spent a week over the 4th of July holiday in my happy place with my fam, and we had so much fun on the Valley Isle. Lilly Pulitzer just opened a store at Whaler’s Village in Ka’anapali, and I was so excited when they invited me in to check out the new …

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