Skip to Content

Elise Armitage

Elise Armitage is an entrepreneur and founder of What The Fab, a travel + lifestyle blog based in California. At the beginning of 2019, Elise left her corporate job at Google to chase her dreams: being an entrepreneur and helping women find fabulous in the everyday. Since then, she’s launched her SEO course Six-Figure SEO, where she teaches bloggers how to create a passive revenue stream from their website using SEO. Featured in publications like Forbes, Elle, HerMoney, and Real Simple, Elise is a firm believer that you can be of both substance and style.

Fiji Video

Sharing the last video from my month abroad this spring! Fiji was so stunningly beautiful and we loved relaxing on the stunning beaches, soaking up the sunsets, and diving and chasing little squids and giant fish (and avoiding the reef tip sharks). I hope you enjoy the Fiji video! Fiji Video: Elise ArmitageElise Armitage is an …

Read More about Fiji Video

29 Rooms

Refinery 29 recently brought its famous 29 Rooms to San Francisco for a couple weeks, and you know any time there are ‘grammable moments, I’m down to check it out. I’ve also been to the Museum of Ice Cream and The Color Factory, but the thing that I really liked about 29 Rooms was that …

Read More about 29 Rooms
June, Instagram Fashion featured by popular San Francisco fashion blogger WTFab

June, Instagram Fashion

Happy July! Summer is in full swing and I hope yours has been off to a great start. Every year I feel like summer goes by so quickly, so I’m really trying to soak up all the summer vibes and plan some fun trips over the next couple months. For now, here’s a look back …

Read More about June, Instagram Fashion
Self-Portrait Dress featured by popular San Francisco fashion blogger, WTFab

Self-Portrait Dress

Okayyy, Self-Portrait strikes again with one of their incredibly elegant lace dresses! Funny story, I brought this Self-Portrait dress with me on my recent trip and was also wearing it in Tokyo. I happened to look up and I saw a giant billboard with Miranda Kerr for a Japanese brand I wasn’t familiar with, and …

Read More about Self-Portrait Dress

Melbourne Travel Video

Melbourne Travel Guide Video Sharing my latest travel video, this time from Melbourne! A lot of people before our trip told us that Melbourne feels a lot like San Francisco, and we could definitely see the similarities. I’ll of course be writing up a full Melbourne travel guide post as well, coming soon!   Elise …

Read More about Melbourne Travel Video
May, Instagram Fashion, featured by popular San Francisco fashion blogger, WTFab

May, Instagrammed

May was mostly spent catching up on life after being out of the country most of April. It was so nice to spend time in SF, with a couple day/weekend trips in there as well. ?Find me on Insta, @wtfab for more instagram fashion. Loving this comfy and chic seersucker jumpsuit by Bobeau. Gorgeous views from …

Read More about May, Instagrammed