Skip to Content

Elise Armitage

Elise Armitage is an entrepreneur and founder of What The Fab, a travel + lifestyle blog based in California. At the beginning of 2019, Elise left her corporate job at Google to chase her dreams: being an entrepreneur and helping women find fabulous in the everyday. Since then, she’s launched her SEO course Six-Figure SEO, where she teaches bloggers how to create a passive revenue stream from their website using SEO. Featured in publications like Forbes, Elle, HerMoney, and Real Simple, Elise is a firm believer that you can be of both substance and style.

Sydney Travel Video

Sydney Travel Guide Video Excited to share my Sydney travel guide video today! This was the first time Omied and I played around with our new drone baby! We recently got a DJI Mavic and it’s been so fun experimenting with it, although a little nerve racking. Every time we fly it I’m afraid it’s …

Read More about Sydney Travel Video

Tokyo Travel Video

Weeeee new travel video up today! I had so much fun shooting this Tokyo travel video while I was there with my fam. Tokyo is such an incredible city and to be there during full bloom to see all the cherry blossoms was a dream come true. To see a full guide to Tokyo complete …

Read More about Tokyo Travel Video

Here comes the sun

We’ve been having some beautiful weather in San Francisco and I’m so excited that the temperatures are finally starting to warm up! Although it is San Francisco, which means the temp can also drop back down to chilly pretty quickly, but I’m loving the gorgeous weather and taking advantage of it while I can. When …

Read More about Here comes the sun
Summersalt Swimwear featured by popular San Francisco fashion blogger, What The Fab

Summersalt Swimwear

Summersalt Swimwear Before I left on my trip, Summersalt swimwear sent me a few of their gorgeous, eco-friendly swimsuits. As People Mag said, Summersalt swimwear is “the swimwear brand you’ll love if you actually like to move (and look cute) in you suit.” That pretty much sums it up and is perfect for me, because …

Read More about Summersalt Swimwear

April, Instagrammed

I spent almost all of April abroad, so it’s a pretty crazy/beautiful month to look back on. I was in Tokyo, Sydney, Cairns, Melbourne, and Fiji, and you know I’ll be writing up detailed travel guides for all of them! Until then, here are some highlights from Instagram. Captions read left to right. Find me …

Read More about April, Instagrammed
airplane beauty essentials by popular San Francisco travel blogger, What The Fab

Travel Beauty Essentials

So excited to share my travel beauty essentials with you guys today! Last year when I flew to India, I noticed that after two 19 hour flights around the world, my skin was not looking great. I remember looking at my reflection in the airplane’s bathroom mirror on my flight home, and under the terrible …

Read More about Travel Beauty Essentials
Taipei travel video featured by popular San Francisco travel blogger, What The Fab

Taipei Travel Video

I had so much fun on my Taipei travel last month, and I just posted my Taipei travel video on YouTube! Hope you enjoy. For a full list and links for everything we did in Taipei, check out my Taipei travel guide post here. Taipei Travel Video Elise ArmitageElise Armitage is an entrepreneur and founder of …

Read More about Taipei Travel Video