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Elise Armitage

Elise Armitage is an entrepreneur and founder of What The Fab, a travel + lifestyle blog based in California. At the beginning of 2019, Elise left her corporate job at Google to chase her dreams: being an entrepreneur and helping women find fabulous in the everyday. Since then, she’s launched her SEO course Six-Figure SEO, where she teaches bloggers how to create a passive revenue stream from their website using SEO. Featured in publications like Forbes, Elle, HerMoney, and Real Simple, Elise is a firm believer that you can be of both substance and style.

March Instagram fashion featured by popular San Francisco fashion and travel blogger, What The Fab

March Instagram Fashion

Getting my March Instagram Fashion post up a wee bit late because it has been a struggle to find decent wifi during my last couple weeks of travel! Captions read left to right, or clockwise starting in the upper left. Find me on Insta, @wtfab. MARCH INSTAGRAM FASHION Kicked off March with our International Women’s Day …

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Three Sticks Winery in Sonoma featured by popular San Francisco travel blogger, What The Fab

Three Sticks Winery in Sonoma

Have you guys been to Three Sticks Wintery before in Sonoma? I just visited for the first time for an event hosted by Emily Martin Communication & Events, and it is the cutest little gem of a spot! Once you enter through their private gates, you feel like you’ve been transported to your own little villa, …

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Whole Foods Beauty Brunch featured by popular San Francisco style blogger, What The Fab

Whole Foods Beauty Brunch

WHOLE FOODS BEAUTY BRUNCH Whole Foods Market and my girl Monica recently hosted the prettiest blogger brunch focused on all things beauty, and I’m just loving the dreamy photos from the event! ✨✨✨The brunch was at the beautiful Filoli House in Woodside. I wasn’t familiar with this estate before, but I’m so glad I got to check …

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Millennial Pink

Currently just loving this pink lace top! I used to really stray away from wearing pink, because I felt like it was too girly or overly feminine. But with the rise of millennial pink and blush tones, I haven’t been avoiding it as intentionally as I used to, and I’m a recently converted fan. This …

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Girl’s Best Friend

This past weekend I spent Sunday in Sonoma wine tasting, and it was absolutely lovely! It was slightly warmer there than it has been in chilly San Francisco, so I was excited to wear this pretty, blush dress. This dress is really stretchy and comfortable, but it’s very clingy and while it’s a flattering silhouette, …

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Iceland Video

It’s been a year since our epic Iceland adventure, and I’m finally getting up a video with some of the footage I shot on my phone while we were there! Iceland was incredible, and this video makes me smile so hard. It’s just such an awesome, uniquely beautiful place and I’ve never been anywhere else …

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Cold Shoulder

I wore this outfit for a little blogger babes galentine’s day brunch that I hosted over the weekend. I received so many compliments on this dress! Literally two strangers on the street stopped me to ask where it was from. I wasn’t able to find the green color online, but you can find this cold …

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January, Instagrammed

Not sure how the first month of 2018 has already come and gone, but here we are! After we got back from Maui, January ended up being a bit of a rough month, as evidenced by my lack of Instagram posts. I had the stomach flu and was knocked out for a good week, and …

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