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Elise Armitage

Elise Armitage is an entrepreneur and founder of What The Fab, a travel + lifestyle blog based in California. At the beginning of 2019, Elise left her corporate job at Google to chase her dreams: being an entrepreneur and helping women find fabulous in the everyday. Since then, she’s launched her SEO course Six-Figure SEO, where she teaches bloggers how to create a passive revenue stream from their website using SEO. Featured in publications like Forbes, Elle, HerMoney, and Real Simple, Elise is a firm believer that you can be of both substance and style.

The Fuzz

Sharing a couple new-to-me brands that I’ve been really into lately! The first is Mott & Bow, where my jeans are from. I’m wearing their high-rise skinny in their Grove style, and I’ve really been liking how stretchy and comfortable they are! The second brand I’m loving right now is Samantha Sipro. Oh my gosh …

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December, Instagrammed

Hellloooooo 2018! Wow, what a crazy, wonderful blur 2017 was. I was thinking of writing up a whole ode to 2017 recap post about all the countries I visited (nine!), lessons I learned, and challenges I overcame, but to be honest I was too busy enjoying my vacay in Maui. And I felt like I …

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I’ll have a blue Christmas

Merry Christmas! This Elvis Christmas album is one of my favorites to listen to this time of year and with this Dress the Population sparkly blue dress, I had to name this post accordingly. We’re spending time with family this Christmas before heading to Maui tomorrow to spend new years there! We can’t wait to …

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Postcards from India

Last month I had the opportunity to travel to India for work. I was equal parts excited and nervous about traveling to such a different place, literally on the other side of the world. I’d heard such mixed things about India and felt like some people loved it, and some people wanted to get the …

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Dancing with Cacti

How cool are these cacti?? There’s something so anthropomorphic about cacti, with their strange offshoots that look like arms. I can’t help but picture them all dancing around the desert together when the sun goes down, like they’re in some kind of Disney movie. We shot this look while we were exploring Arizona with the …

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Holiday Sparkle

Thanks to JTV for sponsoring this post! I was compensated and also received the gorgeous jewelry pieces that I’m wearing from JTV. This past weekend was my company’s holiday party and I couldn’t wait to get decked out in a 1920’s-esque dress, since the theme was The Great Gatsby! I wanted to put together a …

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November, Instagrammed

Hello there, last month of 2017. November had some pretty big travel adventures for me, including a week and a half stint in India for work and the dreamiest vacation ever in the Maldives. Captions read clockwise, starting in the upper left. Follow along on Instagram, @wtfab. Made a quick trip up to Reno for …

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Santa, Baby

I recently got a head start on my holiday shopping (I’m usually a bit of a last-minute kinda girl) and I have to say, doing your holiday shopping early and making a day of it is pretty delightful! We went over to Santana Row, which is decked out all cute for the holidays and it …

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Postcards from the Maldives

I just got back from the Maldives and man, am I missing those turquoise waters! The Maldives are an insanely beautiful slice of paradise and I spent a few days there after my work trip in India, since it’s less than a 1.5 hour flight from Bangalore. I’m not writing up a travel guide for …

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I Dream of Genie

When I saw these burgundy velvet pants at UNIQLO (for just 20 bucks!), I knew I needed to make them mine! I was shopping with my mom and sister and they both kind of laughed at me and were confused as to whether I was buying the as pajama pants or to wear in public, …

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