Ahh, Maui. I spent a week over the 4th of July holiday in my happy place with my fam, and we had so much fun on the Valley Isle. Lilly Pulitzer just opened a store at Whaler’s Village in Ka’anapali, and I was so excited when they invited me in to check out the new store and pick out some pieces. Lilly is one of my favorite resort wear brands, and her prints are always so bright, fun, and unmistakably Lilly. I’d never been into one of their stores before, and they are seriously the cutest and everywhere you look is just so on-brand. From the custom hand-painted dressing rooms to the pretty little bags you walk out the door with, everything is so cute. My mom came with me and she ended up finding a Lilly Pulitzer dress for herself with an adorable blue print, complete with mermaids and octopuses (octopai? ?) on it. I actually got a jumpsuit with the exact same print on it, and I told her one night we should go out to dinner wearing our matchy-matchy outfits, but for some reason she declined. ?
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Elise Armitage is an entrepreneur and founder of What The Fab, a travel + lifestyle blog based in California. At the beginning of 2019, Elise left her corporate job at Google to chase her dreams: being an entrepreneur and helping women find fabulous in the everyday. Since then, she’s launched her SEO course Six-Figure SEO, where she teaches bloggers how to create a passive revenue stream from their website using SEO. Featured in publications like Forbes, Elle, HerMoney, and Real Simple, Elise is a firm believer that you can be of both substance and style.