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Elise Armitage

Elise Armitage is an entrepreneur and founder of What The Fab, a travel + lifestyle blog based in California. At the beginning of 2019, Elise left her corporate job at Google to chase her dreams: being an entrepreneur and helping women find fabulous in the everyday. Since then, she’s launched her SEO course Six-Figure SEO, where she teaches bloggers how to create a passive revenue stream from their website using SEO. Featured in publications like Forbes, Elle, HerMoney, and Real Simple, Elise is a firm believer that you can be of both substance and style.

Ugly Christmas Sweaters Round-up

Ugly Christmas Sweaters It’s the most wonderful time of the year…Ugly Christmas Sweater Party time! I love a good ugly Christmas sweater party and hunting for a fun sweater that will make people smile (and is more on the ugly-cute than ugly-ugly side). I’ve rounded up a few of my favorite ugly Christmas sweaters, both …

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November, Instagrammed

Oh, November. You were so sweet but went by so quickly. We squeezed in a couple trips to LA and Napa, and of course spent some time with family for Thanksgiving. Even though the last day of fall isn’t technically until December 21st, I am full on ready for holiday vibes! Find me on Insta, …

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The Ultimate Machu Picchu Travel Guide featured by top San Francisco travel blog, What the Fab

The Ultimate Machu Picchu Guide

The Ultimate Machu Picchu Travel Guide I recently got to check the world wonder Machu Picchu off my travel list, and it was so surreal to see this incredible place in person! It was absolutely mystical and magical and picturing the Incas building it and living there in the 1400s is absolutely mind-blowing. It was …

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His and Hers Fall Boots

One of my favorite things about fall fashion is shopping for new fall boots! OTK, knee-high, or ankle boots—I love them all! And I’m always looking for boots that add a little height while still being comfortable and easy to walk in. Don’t get me wrong, I love a good stiletto boot too, but most …

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Fall-ing for VICI Clothing

VICI Clothing: This morning was such a crisp, fall morning in San Francisco and I am HERE ?? FOR ?? IT ?? . I’m so ready for cozy sweaters and OTK boots, and I’ve been stocking up on fall fashion staples from VICI clothing. I love that VICI Clothing has such a huge selection, and whenever I …

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October, Instagrammed

Woah, woah, woah. November already? Not entirely sure where October (or 2018, really) has gone. October went by so fast because I was traveling for most of it, with a quick trip to Carmel, a week in Arizona, and a volunteer trip to Peru! Find me on Insta, @wtfab. So honored to speak on a …

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