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Elise Armitage

Elise Armitage is an entrepreneur and founder of What The Fab, a travel + lifestyle blog based in California. At the beginning of 2019, Elise left her corporate job at Google to chase her dreams: being an entrepreneur and helping women find fabulous in the everyday. Since then, she’s launched her SEO course Six-Figure SEO, where she teaches bloggers how to create a passive revenue stream from their website using SEO. Featured in publications like Forbes, Elle, HerMoney, and Real Simple, Elise is a firm believer that you can be of both substance and style.

Mountain Shadows Resort

On my recent trip to Scottsdale, I had the absolute pleasure of staying at the gorgeous Mountain Shadows Resort, in the heart of Paradise Valley. The iconic resort is a beautiful luxury hotel, with all of the mid-century modern vibes. The hotel originally opened its doors in 1959, nestled right beneath the famous Camelback Mountain, …

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Lazy Bear Den Opening

  Lazy Bear is one of my absolute favorite restaurants in San Francisco. Like if I had done something really, really bad and was going to be executed tomorrow, Lazy Bear would probably be my choice for the last meal. Not only is the food incredibly imaginative, from the presentation to the surprising flavor combinations, …

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Run the World

Thanks to Zappos for sponsoring this post! Hellooo 2019! What are everyone’s New Years Resolutions? I have several that all fall under the category of taking care of myself and self-love, and one of them is to do a better job of working out while I’m traveling. I have a great workout routine when I’m at …

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December, Instagrammed

Happy 2019! ? The final month of 2018 included a trip to The Bahamas, and of course lots of time with family and friends for the holidays and New Years. Find me on Insta, @wtfab. Cocktails sipped out of a takeout box? I’m into it. Loved this changeable naughty/nice ugly Christmas sweater this year (that’s now …

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15 women-owned businesses to support with your holiday shopping

This holiday season, I’m supporting some of my favorite women-owned businesses with my shopping! Here’s a round-up of women-owned businesses to have on your radar as you’re looking for the perfect gift. Women-owned businesses to support this holiday season BKR – You’ve seen every chic woman you know sipping from these glass water bottles covered …

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Date Night In Ideas

This is a sponsored conversation written by me on behalf of PF Chang’s Home Menu. The opinions and text are all mine   Date Night In Ideas: Don’t mind me, on Friday night I’ll just be pouring myself a glass of vino and heating up a bowl of PF Chang’s Home Menu: Dan Dan Noodles …

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