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Elise Armitage

Elise Armitage is an entrepreneur and founder of What The Fab, a travel + lifestyle blog based in California. At the beginning of 2019, Elise left her corporate job at Google to chase her dreams: being an entrepreneur and helping women find fabulous in the everyday. Since then, she’s launched her SEO course Six-Figure SEO, where she teaches bloggers how to create a passive revenue stream from their website using SEO. Featured in publications like Forbes, Elle, HerMoney, and Real Simple, Elise is a firm believer that you can be of both substance and style.

Rio de Janeiro

Sharing some photos from beautiful Rio de Janeiro today! We’ve been back for three weeks and yet I still can’t stop dreaming about the tropical fruits, gorgeous views, caipirinhas and pão de queijo (Brazilian cheese bread, and yes it’s as insanely delicious as it sounds). Rio is such a unique city and home to two world wonders—Christ …

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Ruffles

Happy Monday everyone, hope you all had a wonderful weekend! Mine went by way too fast and was spent with family and friends up in the foothills of Sacramento, basically eating and drinking and laughing way too hard. Now I’m back on that Monday grind and it’s a triple shot latte kind of day, so …

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Oh mead, oh my

When our friends asked us if we’d like to join them for a picnic at a meadery where they’ve recently become wine members (mead members?), the obvious response was, “Yes!” And I had the same response when Oana asked me if I wanted to get dressed up in a pretty spring time dress with her. …

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Escadaria Selaron

On one particularly warm day in Rio we set off to explore Santa Teresa, which we had heard had both an artsy and a gritty side. One such artsy destination is Escadaria Selaron, which is a long set of famous steps covered in tiles and mosaics. We loved exploring and climbing these beautiful stairs, finding …

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The girl from Ipanema

Happy Monday! Back at it with another outfit from Rio today. We spent this day lounging on the beaches of Ipanema, where you can rent a couple chairs and an umbrella and munch on delicious açaí bowls all day long. The one thing you can’t do is go in the water because it’s so polluted, …

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March, Instagrammed

Happy April! Spring is in the air and it’s also in my step. I spent the second half of March in Brazil, both for work and for play. It was an amazing trip but I’m happy to be back in San Francisco! Follow along on Instagram, here. Captions read clockwise, starting in the upper left. …

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Jardim Botanico

Omied and I spent an afternoon strolling around the botanical gardens in Rio and they were so beautiful! We had one goal when we went to Rio: to see monkeys. Ok, we had lots of goals including exploring all the amazing sights Rio has to offer and getting some R&R in, but monkeys were very, …

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Pão de Açúcar

Boa Noite! Just a few snaps from our first evening in Rio, where we rode the gondola up to Pão de Açúcar, or Sugarloaf Mountain. It’s known for having some of the best views of this tropical city and its harbor, so we went up in time to watch the sunset and stuck around to enjoy …

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Roaring 20’s

A couple weekends ago we went to a Roaring 20’s themed birthday party (complete with a vague corner location instead of an address, where we had to find a man with a yellow hat and ask him if he was superstitious in order for him to lead us to a hidden speakeasy). As any San …

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New Threads

Before I jump into talking about this outfit, I just have to say how totally blown away I was by all of the responses to my post last week about the unfortunate incidents at a recent Oak Ridge basketball game. After I shared that post, I spent over four hours that night reading and responding …

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NYC

Sharing some photos from our New York trip today! Even with the frigid temperatures, we still managed to explore and go out and do everything we had intended on doing…even if we had to wear ski masks while doing it. [above] Don’t miss the beating heart Empire State Building, lit up for Valentine’s Day!   …

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