Elise Armitage is an entrepreneur and founder of What The Fab, a travel + lifestyle blog based in California. At the beginning of 2019, Elise left her corporate job at Google to chase her dreams: being an entrepreneur and helping women find fabulous in the everyday. Since then, she’s launched her SEO course Six-Figure SEO, where she teaches bloggers how to create a passive revenue stream from their website using SEO. Featured in publications like Forbes, Elle, HerMoney, and Real Simple, Elise is a firm believer that you can be of both substance and style.
Happy April! Spring is in the air and it’s also in my step. I spent the second half of March in Brazil, both for work and for play. It was an amazing trip but I’m happy to be back in San Francisco! Follow along on Instagram, here. Captions read clockwise, starting in the upper left.
It was starting to feel like spring in the city.
And then it promptly rained. So I wad dreaming of warmer days in Santa Barbara.
Coffee leftovers from NYC.
Me and my team, super stoked on our International Women’s Day event at HQ.
Picking out a fun outfit for a Roaring 20’s party.
Landing in Sao Paulo was crazy! The city is so sprawling and yet so dense, and the plane got so close to these buildings.
So many layovers. It took an entire 24 hours door to door to get to Brazil.
Exploring Google’s Sao Paulo office.
Missing all the tropical fruits I had for breakfast every morning in Brazil!
Learned that there’s a large Japanese population in Brazil and had the most amazing omakase.
Wrapped a successful International Women’s Day event, all in Portuguese!
First evening in Rio, taking in the stunning views from Pao de Acucar.
Rio is so beautiful at night.
Cutest waffles and yummy doughnuts and thangs.
Hiking in the Tijuca jungle.
I lost count of the number of acai bowls we had in Rio.
You put a lime in the coconut…
Rio at dusk.
Brunching how the Cariocas (Rio locals) do.
Climbing Escalaria Selaron.
Cristo Redentor. So cool to see this world wonder in person!
The botanical gardens in Rio were so pretty.
Strolling through the gardens.
Stumbled upon this little pink chapel in the jungle.
Had dinner at Aprazivel in Santa Teresa. Such a unique spot and the food was delicious.
Last acai bowl and beach day of the trip.