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Elise Armitage

Elise Armitage is an entrepreneur and founder of What The Fab, a travel + lifestyle blog based in California. At the beginning of 2019, Elise left her corporate job at Google to chase her dreams: being an entrepreneur and helping women find fabulous in the everyday. Since then, she’s launched her SEO course Six-Figure SEO, where she teaches bloggers how to create a passive revenue stream from their website using SEO. Featured in publications like Forbes, Elle, HerMoney, and Real Simple, Elise is a firm believer that you can be of both substance and style.

May, Instagrammed

Ok, nobody freak out, but it’s already flippin’ June! May was over in a flash with lots of travel. Follow along on Instagram, @wtfab. Captions read clockwise, starting in the upper left. I started out the month with a terrible cold. But at least I had udon in bed. New sidewalk art in the Mission. Craving …

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Island Breeze

I’m back from Maui and back to work today *insert tears pouring emoji here*, but I still have a couple more outfit posts to share on the blog from the islands. This retro-inspired swimsuit with a sassy, modern twist made several appearances on my trip as we spent a lot of time on the beach. …

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The Jungle Book

Aloha from Maui! We shot these photos in the beautiful jungle on our way down to Honalua Bay. I love this little striped romper for its 50’s pin-up vibe combined with nautical blue stripes. Thanks to my mom for shooting these photos while Omied is back on the main land. P.S. Catch more Maui snaps …

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Venice Beach

  Last week I was in LA for work, and once I was finished event slaying at the Google Venice office, I met up with my girlfriend Allison (who’s been on the blog before) for dinner and drinks on Abbot Kinney. She described the area as “hippy-snobby,” which is so spot-on, but it’s such a …

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Here today, gone to Maui

Rosie Assoulin Top // Temperley London Skirt // Quay Australia Sunglasses Dina Mackney Earrings //  Eugenia Kim Sun Hat // freshtrends.com Belly Button Ring // Mar y Sol Tote // Triangl Swimsuit // H&M Sandals I’m packing my bags for Maui and I can hardly wait to be in the Hawaiian Islands! Be sure to …

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Furls & Curls

To be honest, this dress felt a little too girly and frilly for me at first. But when I threw a white blazer on with it, I liked how the crisp, clean lines helped balance out all the ruffles and provided a nice contrast. Don’t get me wrong, I love a good ruffle! This dress …

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Denim Days

A few weeks ago Omied and I spent the weekend at a beautiful house up in the hills of San Rafael, where we were doing a photoshoot for our newest Arvin Studios client. We spent the first day shooting seven different styled shoots, and rewarded ourselves the second day with a relaxing pool day. We …

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Blue Bells

Happy Monday! I wore this outfit for a little Mother’s Day celebration over the weekend. Erin Fetherston just kills it in the feminine, pretty dresses department. Have a great week! 🙂 Erin Fetherston Dress // Forever 21 Heels // Lauren Hope Necklace and Earrings // Kendra Scott Bracelet (c/o Rocksbox) Elise ArmitageElise Armitage is an entrepreneur …

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Cozy Sweater Dress

This is my good hair don’t care outfit from earlier this week. I’ve been sick for a week now and let me tell you, I am Over. It. What started as a really bad cold turned into me completely losing my voice. When I tried to speak it would come out as a whisper, which …

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April, Instagrammed

All Justin Timberlake jokes aside, it’s May, people! April was full of #thehustle, but I think it caught up to me at the end of the month in the form of a cold. Resting up so I can be ready for some upcoming travel this month! Captions read clockwise, starting in the upper left. Follow …

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Easy breezy shirt dress

I wore this pretty little shirt dress while visiting home for the weekend. We spent a couple days relaxing with friends, family and wine tasting. It was lovely! The warmer weather and and an upcoming tropical trip have me excited for summer and eying pretty dresses I’d like to add to my wardrobe from simons.ca. What …

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