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Elise Armitage

Elise Armitage is an entrepreneur and founder of What The Fab, a travel + lifestyle blog based in California. At the beginning of 2019, Elise left her corporate job at Google to chase her dreams: being an entrepreneur and helping women find fabulous in the everyday. Since then, she’s launched her SEO course Six-Figure SEO, where she teaches bloggers how to create a passive revenue stream from their website using SEO. Featured in publications like Forbes, Elle, HerMoney, and Real Simple, Elise is a firm believer that you can be of both substance and style.

Date night in the city

A couple weekends ago, Omied and I got to go on a fun little date night in the city, planned by the lovely team at Me & You. The best part (besides spending time with Omied, awww) was that I didn’t have to plan a thing! I had been traveling for a week for a …

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Totes

Omied and I recently visited the SF MoMA to check it out in all its newly expanded glory. While a lot of the time I was thinking about how I just don’t get modern art, they did have a couple rad Andy Warhol and Roy Lichtenstein exhibits and a few others that I really enjoyed …

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Holiday Weekend

We did a little staycation and kept things super low key for this year’s long Fourth of July weekend. We toyed with the idea of doing a weekend trip, but I’m traveling a ton in July both for work and for fun, so staying home in SF sounded more appealing than packing our bags. On …

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Marigold

This post was sponsored by Vera Wang Fragrances as part of an Activation for Influence Central. I received complimentary products to facilitate my review I hope you had a wonderful holiday weekend! I still have today off (praise Google), so I’m just blogging away today, and fitting in a much needed HIIT workout after all …

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June, Instagrammed

Helllooooo you big beautiful long holiday weekend! I’ll just be relaxing in the city BBQing with friends and processing the fact that 2016 is officially half way over. Sharing some snaps from June today, which was over in the blink of an eye. Captions read clockwise, starting in the upper left. Follow along on Instagram, …

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Friday Favs

I haven’t done a Friday Favs post in forever so I thought I’d share a few of my favorite new summer goodies this week, c/o BabbleBoxx. This care package included some athletic wear, therapy bath essentials, a hydrating serum and mascara. Let’s dig in, shall we? 2(X)ist Athletic Wear: This square tank and these leggings …

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Rollin’

One of my favorite things about blogging and being based in San Francisco is that I get to meet entrepreneurs who are passionate and innovative, and I get to share their ideas on WTFab! Last week I got to meet the founder of BikeLeap, a new commuter bike service that works directly with employers to …

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Checkmate

This weekend we went home to El Dorado Hills for Omied’s high school reunion. It was nice to see some old friends (and some friends who we see all the time in San Francisco), and it was a casual, outdoor BBQ situation so it gave me an excuse to wear this summery gingham dress. What’s …

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Maui

Sharing some photos from Maui today! We had a great trip to the islands and I’m hoping I can come back next year for another family vacay. This trip was mostly spent snorkeling, hanging on the beach, and eating, and I’ll be sure to link to a few recs in the captions below. [above] Relaxing …

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Little Grass Shack

How fun is the print on this Mara Hoffman maxi dress? It feels a little bit like a modern day version of an Egyptian queen’s dress to me. Especially if some of the diamond shapes were replaced with jewels. We shot these photos towards the end of my Maui trip, while we were strolling the …

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Father’s Day Gift Idea

Heads up! Father’s Day is coming up June 19th. My dad is so hard to shop for, whether it’s a birthday, Christmas, or Father’s Day, if we ever ask him what kind of gift he’d like, his answer is that he doesn’t need anything. So, this year I’m doing a few simple, personalized gifts that I …

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