Skip to Content

Elise Armitage

Elise Armitage is an entrepreneur and founder of What The Fab, a travel + lifestyle blog based in California. At the beginning of 2019, Elise left her corporate job at Google to chase her dreams: being an entrepreneur and helping women find fabulous in the everyday. Since then, she’s launched her SEO course Six-Figure SEO, where she teaches bloggers how to create a passive revenue stream from their website using SEO. Featured in publications like Forbes, Elle, HerMoney, and Real Simple, Elise is a firm believer that you can be of both substance and style.

Packing for España

I’m starting to put together my packing list for Spain and I’m just so gosh darn freaking excited! We leave in a week, but I’d be lying if I said I didn’t start a secret Pinterest board months ago with ideas for places to go and of course, what to wear. When thinking about what …

Read More about Packing for España

Sparkle Pony

Ok, so this outfit is a little more boobylicious than a typical WTFab OOTD, but ya know…when in Vegas! This is one of those Vegas outfits that you can pretty much only wear in LV. Sequins + romper + plunging V neckline = not exactly a good look in San Francisco. But I loved this romper …

Read More about Sparkle Pony

Periwinkle

I wore this outfit for a Sunday family get together with the in-laws last weekend. I belted the skirt with a thick belt to give the look a little more shape. Plus the belt complimented these fun sunglasses (that turns out, are way too big for tiny nose and kept slipping down (as evidenced in …

Read More about Periwinkle

What to wear to an Indian Wedding

Last month a dear friend of mine from grad school got married. Both the bride and groom are Indian, and since we’d been to an Indian wedding before we semi-knew what to expect—beautiful, colorful outfits, a morning ceremony and evening reception, and tons of delicious Indian food. In case you’re attending your first Indian wedding, …

Read More about What to wear to an Indian Wedding

Santa Barbara Itinerary

Today I’m sharing a new travel guide for a perfect three day weekend in Santa Barbara, California! SB is such a cute little beach town, with great food, wine, and views. Enjoy! Santa Barbara Itinerary: Friday Afternoon   Check-In. There are plenty of hotels and lovely places to stay in Santa Barbara, but for this …

Read More about Santa Barbara Itinerary

Santa Barbara Sunset

This Free People dress is what lace dreams are made of! And when it moved, especially in this golden hour light, it was magic. We shot these photos during sunset at the beautiful InvitedHome we stayed at in Santa Barbara. The views were gorgeous and we had a lovely backyard and deck to relax and …

Read More about Santa Barbara Sunset

Minor Detail

Hi, hi! I’m currently in Vegas running an event for our Security/Privacy team, but here’s an outfit with a pretty lil Sachin & Babi dress. I love their dresses (they have such beautiful details!) and when I found out the husband and wife team cut their teeth in Oscar de la Renta’s studio, it all …

Read More about Minor Detail

July, Instagrammed

July, where did you go?? I was traveling every week this month for work and for play, which was equal parts exhausting and fun. Captions read clockwise, starting in the upper left corner. Follow along on Instagram, @wtfab.  Friday lunch at the MoMA with my coworkers. The fried chicken banh mi was delish. Dreaming of this …

Read More about July, Instagrammed

Canada’s Mission District

I wore this outfit on our first day exploring Toronto a couple weeks ago. They had been experiencing a hot flash, but when we arrived we got really lucky—things had cooled down and it was perfect weather. This particular neighborhood called Parkdale really reminded me of the Mission in San Francisco. These colorful murals were …

Read More about Canada’s Mission District

Grid Lock

Just a quick hello today! I’m currently in Boulder, CO with my team for a jam-packed offsite and am pretty much running on cold brew coffee and granola bars. Erin Fetherston strikes again! I’ve been obsessed with her feminine and pretty dresses lately, and I love the sheer grid pattern on this dress. I wore …

Read More about Grid Lock

Denim Daze

We just got back from Toronto late last night (or rather, very early this morning) and we had such a fun, whirlwind trip. The weather was absolutely perfect, and I was so excited to take this new, denim Sanctuary Dress out for a spin. I scored this dress on thredUP as well as the white …

Read More about Denim Daze