Elise Armitage is an entrepreneur and founder of What The Fab, a travel + lifestyle blog based in California. At the beginning of 2019, Elise left her corporate job at Google to chase her dreams: being an entrepreneur and helping women find fabulous in the everyday. Since then, she’s launched her SEO course Six-Figure SEO, where she teaches bloggers how to create a passive revenue stream from their website using SEO. Featured in publications like Forbes, Elle, HerMoney, and Real Simple, Elise is a firm believer that you can be of both substance and style.
Helllooooo you big beautiful long holiday weekend! I’ll just be relaxing in the city BBQing with friends and processing the fact that 2016 is officially half way over. Sharing some snaps from June today, which was over in the blink of an eye. Captions read clockwise, starting in the upper left. Follow along on Instagram, @wtfab.
Finally tried Nopalito and it was delish!
Pretty farmer’s market blooms.
Had so much fun at an Adobe workshop for Lightroom, coupled with a cooking class.
Latergram of a dinner at Star Noodle in Maui. It was bomb.
Got our hands dirty participating in Google Serve and volunteering with Urban Sprouts.
Distillery tasting at Anchor in Potrero Hill.
Took over Adorn Media’s Instagram for a day and shared a few of my favorite spots from my trip to Maui.
Off to dinner in D.C. in this summer off the shoulder dress.
Loved the Wonder exhibit at the Renwick Gallery!
Father’s day Instagram, even though my dad is the opposite of social media.
Delicious brunch at Tabard Inn. Highly recommend it if you’re in D.C.!
Another colorful and mesmerizing exhibit at the Renwick.
Morning run to Lincoln Memorial with views of the Reflecting Pool and “Wash Mon” as my sister calls it.
Renwick Gallery snaps.
Relaxing after an event day at the Google D.C. office. Finished The Goldfinch and really enjoyed it.
Stopped by Ted’s Bulletin for some fancy pop tarts. So good.
Second time at Rose’s luxury and standing in line for an hour and a half was so worth it.
Sunset from the roof deck of the Google office, wrapping our D.C. event.
Loved my bathroom at the W, and the cozy robe.
#TBT to this beachy scene in Maui.
Tried Nara sushi in the Haight for the first time (as recommended by Me&You) and it was uhhhmazing and super reasonably priced for sushi in SF.