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Elise Armitage

Elise Armitage is an entrepreneur and founder of What The Fab, a travel + lifestyle blog based in California. At the beginning of 2019, Elise left her corporate job at Google to chase her dreams: being an entrepreneur and helping women find fabulous in the everyday. Since then, she’s launched her SEO course Six-Figure SEO, where she teaches bloggers how to create a passive revenue stream from their website using SEO. Featured in publications like Forbes, Elle, HerMoney, and Real Simple, Elise is a firm believer that you can be of both substance and style.

In the nude

I’m not really missing China, but am missing the sense of adventure that comes with traveling in a foreign country. So I’m wearing a bunch of the jewelry pieces I got in Beijing. Each one has a special memory—the crazy pearl market in Beijing, bargaining at the flea market, and my boyfriend buying me a …

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May, Instagrammed

As a lot of you know, I was traveling in Asia for half of May. Here are a few of my favorite snaps from last month’s Instagram adventures (and a couple treats from Vine). Captions read clockwise. Follow me on instagram & see the rest of my pics from Beijing & Hong Kong!   Painted ladies. …

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Orange sherbet

So clearly I had to try the peplum trend at some point in time. And you know what? It is really flattering. Now I see why peplum tops have been so hot over the last year. I thought my grandmother’s floral clutch went perfectly with the orange top and the flowery background. *Sigh* I dream …

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Black cherry

  Here’s a fun Sunday treat: Climb on top of the roof of your old and highly suspect apartment building and snap some photos, while praying you don’t fall through on top of the neighbor below you. While it made for some fun photo opps, I probably won’t be pulling that stunt again. Creaky roofs …

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Statements

A piece of advice that I usually follow: If you have to ask if it’s a shirt or a dress, it’s a shirt. Well, in this instance, I think the above piece from Couture Sqd can be worn as either. And I chose a dress with some HauteLegs tights. I love this statement bag. Some …

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Take your Shoedazzle style quiz!

Spring shoes are my absolute favorite. When else is there an abundance of candy-colored confections of shoes?? I just took my style quiz on Shoedazzle, and they curated an entire online showroom for me based on my quiz, and this spring’s trends. You’ve probably heard of Shoedazzle along with Kim Kardashian, one of the founders. …

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Flying purple people eater

By now SF weather can’t really take me by surprise. One day it’s hot and sunny, the next it’s thunder storming. So when it is warm out, I take full advantage, and I make sure to rock a dress when I can! This pretty purple floral dress was sent from Couture Sqd, a fashion discovery …

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Monterey, CA

After getting back from a business trip in Vegas, I went on a quick trip to Monterey with my boyfriend and his family. I was excited to go hiking and take a ton of pictures at Point Lobos, but because of the Big Sur Marathon we couldn’t get on Highway 1 going south and never …

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