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Elise Armitage

Elise Armitage is an entrepreneur and founder of What The Fab, a travel + lifestyle blog based in California. At the beginning of 2019, Elise left her corporate job at Google to chase her dreams: being an entrepreneur and helping women find fabulous in the everyday. Since then, she’s launched her SEO course Six-Figure SEO, where she teaches bloggers how to create a passive revenue stream from their website using SEO. Featured in publications like Forbes, Elle, HerMoney, and Real Simple, Elise is a firm believer that you can be of both substance and style.

Mint chip

When I was in LA, I spent a couple nights with Nicole, videographer extraordinaire. She’s one of those friends who I always get to brag about. Her latest endeavor? Living a bi-city life with gigs in SF and LA, where she’s renting a huge, gorgeous live/work art loft/warehouse space in the Fashion District. This may be one …

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Faux maxi skirt

I wore this outfit for a Sunday BBQ at the park with friends. The maxi skirt is actually this maxi dress. I learned this amazing trick—transitioning a dress into a skirt by tucking a shirt into a thick belt—from a recent post by Sydne Summer. It’s an easy way to play with pieces and makes …

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Baby you’re a firework

Happy 4th of July! I just got back from a quick trip down to LA for some girl time with a couple of my favorite ladies. While I was down there, Nicole and I shot in her amazing loft/warehouse in the Fashion District. The American flag in her room and my blue striped high-low dress …

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June, Instagrammed

And suddenly, 2013 is over halfway over. June was full of lots of fun fashion events in the city, my wonderful momma’s birthday and a quick trip down to LA. Follow me on Insta, here. Captions read clockwise.   Hike up to the giant cross on Mt. Davidson. More pics on the blog soon. Gifties from …

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Black Box Wines

A couple weekends ago, we got together with some friends for a BBQ at the park. While it’s currently crazy-hot for SF standards this week, the day we chose for a BBQ was pretty overcast, and a tad misty (although that could have been remedied by going to Dolores Park instead of Alamo Square, but …

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Meet me in Paris

I was really excited when the mother + daughter team of ShopFishie reached out to me! They just recently launched their online boutique in May, and they’re always on the hunt for new, unique designers to carry. Their shop has a boutique-y feel, at affordable prices. This white “Meet me in Paris” dress got a …

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Hong Kong

After our time in Beijing, we hopped on a flight to Hong Kong. It was quite a change of scenery. Hong Kong is this interesting mix of tropical island and a world-class, dense city. The night life is super fun, the skyline is jaw-dropping, and the giant Buddha is awesome. And the shopping, ohh the …

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Food bites: Beijing + Hong Kong

When deranged girls parrot Kate Moss’ “Nothing tastes as good as skinny feels,” I like to respond with a simple, “Bitch, clearly you’ve never eaten at [insert latest most amazing food I’ve tried here].” Since moving to San Francisco, those brackets have usually been filled with “Tartine.” But after our trip to Asia, I think …

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Sonas denim

I’d been on the hunt for a great pair of faux leather skinny jeans, so I love these black, wax coated jeans. But I have to say the white Nopa Skinnies are pretty trendy for summer. And Sonas is doing an Indiegogo campaign, so you can get yourself a pair at their wholesale price!  Get yourself …

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Beijing

My boyfriend and I finally went through all of our photos from our China trip (we took about 1,000!) and picked out the best ones. We spent a week in Beijing, and stayed in a studio apartment that we found on AirBnB in the southern area of the city. Our trip was awesome. China’s history …

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