Skip to Content

Elise Armitage

Elise Armitage is an entrepreneur and founder of What The Fab, a travel + lifestyle blog based in California. At the beginning of 2019, Elise left her corporate job at Google to chase her dreams: being an entrepreneur and helping women find fabulous in the everyday. Since then, she’s launched her SEO course Six-Figure SEO, where she teaches bloggers how to create a passive revenue stream from their website using SEO. Featured in publications like Forbes, Elle, HerMoney, and Real Simple, Elise is a firm believer that you can be of both substance and style.

Angel Island Tiburon Ferry

This past weekend we went out with some friends on a ferry ride around Angel Island. The sunset cruise started up in Tiburon (In case you’re wondering how to pronounce that, it’s Tib’-er-on. The conversation “”Tibieron?’ – ‘Tiburion?’ – ‘Tyrion?’ – A Lannister always pays his debts.” definitely happened.), just north of San Francisco. We were lucky that …

Read More about Angel Island Tiburon Ferry

Stairway to heaven

More warehouse shoot photos! Nicole’s stairway only has a rail along the wall, and the other side is completely open to the warehouse. Which sort of makes me nervous due to my small fear of heights. Hence the flats rather than heels in this outfit post. Still, once you get over the fear of falling …

Read More about Stairway to heaven

July, Instagrammed

It’s sad to think summer is halfway over, but then again I can’t be too bummed about it, as it’s been a wonderful summer and there’s still more fun to be had. July was full of fun get togethers and events every weekend, and August is shaping up to be the same. Captions read top …

Read More about July, Instagrammed

Licensed to frill

I wish I could shoot in Nicole’s warehouse every day. Minus the lack of AC during an LA heatwave, of course. The natural, diffuse lighting was so beautiful and put us in great spirits. This frilly, floral number was perfect for a hot LA summer day. Elise ArmitageElise Armitage is an entrepreneur and founder of What …

Read More about Licensed to frill

Kjaer Weis

I’m so excited to introduce you guys to a makeup brand I’ve recently become a huge fan of. Kjaer Weis (the “J” is silent) is a cosmetics brand by Danish founder and New York based makeup artist, Kirsten Kjaer Weis. One thing I noticed right away was the sleek and sexy design of the compacts. …

Read More about Kjaer Weis

Le Tote

How lovely is this teal high-low dress from LE TOTE? I became acquainted with the company when I met some of their team at a fashion event hosted by EventBrite. LE TOTE is a fashion subscription service—in other words, Netflix for clothes and accessories! Everything they have is really pretty and feminine. And their jewelry …

Read More about Le Tote

True blue

My bestie Nicole has been telling me how wonderful knee-high stockings are for a while now—how flattering they are on your legs, and how they allow you to actually wear a skirt/shorts in San Francisco on a breezy day. And so, when Prettify.ch offered to send me a pair of one of their tights, I …

Read More about True blue