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Elise Armitage

Elise Armitage is an entrepreneur and founder of What The Fab, a travel + lifestyle blog based in California. At the beginning of 2019, Elise left her corporate job at Google to chase her dreams: being an entrepreneur and helping women find fabulous in the everyday. Since then, she’s launched her SEO course Six-Figure SEO, where she teaches bloggers how to create a passive revenue stream from their website using SEO. Featured in publications like Forbes, Elle, HerMoney, and Real Simple, Elise is a firm believer that you can be of both substance and style.

Stairway to heaven

More warehouse shoot photos! Nicole’s stairway only has a rail along the wall, and the other side is completely open to the warehouse. Which sort of makes me nervous due to my small fear of heights. Hence the flats rather than heels in this outfit post. Still, once you get over the fear of falling …

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July, Instagrammed

It’s sad to think summer is halfway over, but then again I can’t be too bummed about it, as it’s been a wonderful summer and there’s still more fun to be had. July was full of fun get togethers and events every weekend, and August is shaping up to be the same. Captions read top …

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Licensed to frill

I wish I could shoot in Nicole’s warehouse every day. Minus the lack of AC during an LA heatwave, of course. The natural, diffuse lighting was so beautiful and put us in great spirits. This frilly, floral number was perfect for a hot LA summer day. Elise ArmitageElise Armitage is an entrepreneur and founder of What …

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Kjaer Weis

I’m so excited to introduce you guys to a makeup brand I’ve recently become a huge fan of. Kjaer Weis (the “J” is silent) is a cosmetics brand by Danish founder and New York based makeup artist, Kirsten Kjaer Weis. One thing I noticed right away was the sleek and sexy design of the compacts. …

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Le Tote

How lovely is this teal high-low dress from LE TOTE? I became acquainted with the company when I met some of their team at a fashion event hosted by EventBrite. LE TOTE is a fashion subscription service—in other words, Netflix for clothes and accessories! Everything they have is really pretty and feminine. And their jewelry …

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True blue

My bestie Nicole has been telling me how wonderful knee-high stockings are for a while now—how flattering they are on your legs, and how they allow you to actually wear a skirt/shorts in San Francisco on a breezy day. And so, when Prettify.ch offered to send me a pair of one of their tights, I …

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Mint chip

When I was in LA, I spent a couple nights with Nicole, videographer extraordinaire. She’s one of those friends who I always get to brag about. Her latest endeavor? Living a bi-city life with gigs in SF and LA, where she’s renting a huge, gorgeous live/work art loft/warehouse space in the Fashion District. This may be one …

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