Elise Armitage is an entrepreneur and founder of What The Fab, a travel + lifestyle blog based in California. At the beginning of 2019, Elise left her corporate job at Google to chase her dreams: being an entrepreneur and helping women find fabulous in the everyday. Since then, she’s launched her SEO course Six-Figure SEO, where she teaches bloggers how to create a passive revenue stream from their website using SEO. Featured in publications like Forbes, Elle, HerMoney, and Real Simple, Elise is a firm believer that you can be of both substance and style.
It’s sad to think summer is halfway over, but then again I can’t be too bummed about it, as it’s been a wonderful summer and there’s still more fun to be had. July was full of fun get togethers and events every weekend, and August is shaping up to be the same. Captions read top to bottom, left to right. Follow me on instagram, here!
Nicole’s make-shift closet.
Driving back up from LA.
Scattered photos and a bass in the corner made for a great photo shoot.
BBQ’ed with my honey at Dolors Park for 4th of July.
On our roof deck watching the sunset and waiting for fireworks.
So many pretty succulents.
My new fav statement necklace, worn in this outfit post.
Beautiful day up at Hog Island Oyster Farm.
Pretty view from our picnic spot.
Enjoying some oysters.
We know how to shuck.
Duck confit tacos at Papito.
Lemon meringue cake from Tartine.
Cool jean display at Gap.
Things San Franciscans say: “Is that a record, or the menu?”
We had so much fun at Hog Island, I was reminiscing over their postcards. We’ve already made reservations to go back in November!
Baby shower time!
Brunch with the girls. Excited I got my own french press.
Cute baby shower decor.
Obsessed with my mani (deets on the blog soon).
Lots of fun manis at (my first!) blogger brunch.
The SF Symphony played a concert in the park. It was fantastic.
All the gals at #blogbrunchsf.
John Mayer concert with my sister.
Hosted my beautiful sissy and her friends in the city to celebrate her 21st birthday! It made me feel a wee bit old, but we had a blast.