I wish I could shoot in Nicole’s warehouse every day. Minus the lack of AC during an LA heatwave, of course. The natural, diffuse lighting was so beautiful and put us in great spirits. This frilly, floral number was perfect for a hot LA summer day.
Elise Armitage is an entrepreneur and founder of What The Fab, a travel + lifestyle blog based in California. At the beginning of 2019, Elise left her corporate job at Google to chase her dreams: being an entrepreneur and helping women find fabulous in the everyday. Since then, she’s launched her SEO course Six-Figure SEO, where she teaches bloggers how to create a passive revenue stream from their website using SEO. Featured in publications like Forbes, Elle, HerMoney, and Real Simple, Elise is a firm believer that you can be of both substance and style.