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Elise Armitage

Elise Armitage is an entrepreneur and founder of What The Fab, a travel + lifestyle blog based in California. At the beginning of 2019, Elise left her corporate job at Google to chase her dreams: being an entrepreneur and helping women find fabulous in the everyday. Since then, she’s launched her SEO course Six-Figure SEO, where she teaches bloggers how to create a passive revenue stream from their website using SEO. Featured in publications like Forbes, Elle, HerMoney, and Real Simple, Elise is a firm believer that you can be of both substance and style.

Mother’s Day gift ideas

Mother’s day is this coming Sunday! If it’s snuck up on you, here are some Mother’s Day gift ideas.    1. J. Crew golden knot ring ($35) It’s so dainty. 2. Kate Spade NY small square studs ($38) Thanks to my friend Allison, I’m obsessed with these earrings and have them in a few different colors. They make you …

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April, Instagrammed

Last month, the beau and I celebrated our 8 year anniversary. I also had a biz trip in Vegas where I stayed at the Aria (fancy shmancy) and took a quick trip to Monterey with my boyfriend and his family. Follow me on Instagram, here! Captions read left to right, top to bottom. Celebrated 8 …

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Hope and Glory

Apparently, I’m all about the lace these days. A couple weeks ago I featured some saucy lace tights from HauteLegs. And while I thought it might look a bit nutty to pair the lace leggings with my new lace H&M dress (also, $20, wtf?!), my third pair of HauteLegs went just right with this hot …

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After a while, crocodile

  I wore this outfit last weekend for a date night with the beau. It was our 8 year anniversary! Hard to believe it’s been that long. As my BFF Nicole says, “Your relationship is the same age as a 3rd grade child.” Ha! We got dressed up and went out for an amazing dinner at …

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Black sheep

While this outfit was arguably a little too sexy for Easter Sunday, I wore it anyways! This asymmetrical sweater dress from LeMuse is wool, so it’s super warm and comfy, and I love how the material falls and folds. It just makes it look so effortlessly chic. You can get one here! Btw, I love their …

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It’s a classic

Look closely at this top, and all of a sudden you’re reading part of The Great Gatsby. This screen printed tee is made up entirely of text from the classic novel! Litographs.com let me pick out a top, and I had so much fun perusing their selection of tees and posters. I’m also loving these shoes from …

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March, Instagrammed

Hello, spring! March 1st is my boyfriend’s birthday, and the first day of spring is Persian New Year. And of course, there’s Easter. So it was another fun-filled month!  Follow me on Instagram. Captions read left to right, top to bottom.   Celebrating the bf’s birthday as well as my gfs’. Blowin out the candles. …

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Sugar and spice

Surbala sent me the adorable floral dress in last week’s outfit post, and the adorable white lace caftan in today’s post. It’s so pretty and I’m wearing it with a cami underneath it, but I can’t wait for summer when I can wear it over a swimsuit at the beach! I l<3ve this gold + black …

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Hearts

Hearts.com sent me this gorgeous Quartz Energy Cuff, and I’m loving its beauty as much as the lovely story behind it. These cuffs are ethically produced, and crowned with raw stones. Colorless and transparent, Quartz is considered a healing stone that aids in relaxation and visualization. Every piece contributes to the quality of life in …

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