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Elise Armitage

Elise Armitage is an entrepreneur and founder of What The Fab, a travel + lifestyle blog based in California. At the beginning of 2019, Elise left her corporate job at Google to chase her dreams: being an entrepreneur and helping women find fabulous in the everyday. Since then, she’s launched her SEO course Six-Figure SEO, where she teaches bloggers how to create a passive revenue stream from their website using SEO. Featured in publications like Forbes, Elle, HerMoney, and Real Simple, Elise is a firm believer that you can be of both substance and style.

Frock, paper, scissors

I’m really lovin this flowery frock with the Peter Pan collar sent to me by Surbala. Peter Pan collars are super trendy right now, and I love them because there’s something about them that makes a dress or top so feminine and cute, with a hint of a retro vibe. This bright clutch from LARK (which …

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Shine bright like a diamond

I know this has happened to you, because I’ve experienced it a million times. You’re watching a show, and some actress is wearing a top/dress/whatever and you can’t help but want one for yourself. Enter GetThis.tv, a new website and app that takes fashion from some of your fav tv shows, and makes it available …

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Jersey Boys

Tuesday night I got to attend the opening night for the Broadway show, Jersey Boys! It’s always fun to get dressed up for the theatre, and I went for a modern Audrey Hepburn look—after all, Breakfast at Tiffany’s was the same decade that Jersey Boys is based in, and who doesn’t love a good theme? The …

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Grand piano

This grey Max Studio dress is SO comfy. You can’t see it because of the way I’m sitting, but it also has a crocheted/braided belt accent around the waist. Simple and chic. The leather bow is from a street vendor at Dolores Park that Nicole and I came across while shooting a video for Manitic. Nicole …

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Spring has sprung

Ok, so it’s not officially spring quite yet, but last Friday in SF it sure felt like spring had sprung. It was so beautiful and warm, and I spent the weekend out and about with friends and the beau celebrating their birthdays. And now I’m in the mood for some spring shoes to put a …

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February, Instagrammed

February was filled with the people I love most. The month included a quick trip to LA for a bday celebration, valentines, and celebrating both Omied and my dad’s bdays. And SF Fashion Tech Week! Follow me on Instagram. Captions read top to bottom, left to right. Started the month out with a juice cleanse. Read …

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Undisputed Truth

Last night I got to attend the Broadway show Mike Tyson: Undisputed Truth. I wore this outfit and was excited to wear this new, flirty dress that I picked up on Melrose. Going in to the show, I had no idea what to expect—I just knew I was intrigued. After all, Mike Tyson is known …

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Little black dress

Every gal needs an LBD (or five). I also wore this outfit for Valentine’s day (+ some tights, because it was freakin chilly). Photographer: Nicole Salmeri. My fav is the behind the scenes shot at the end—her lights are INtense! Elise ArmitageElise Armitage is an entrepreneur and founder of What The Fab, a travel + lifestyle …

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Anchors away

Last week I shot a few outfits posts with Nicole Salmeri, a.k.a my super talented BFFL. We shot in the chapel at the Convent, where she lives. No, she’s not a nun. It’s a converted convent that’s now an art collective in SF. We had so much fun! I’m not usually a fan of mixing …

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Oooh, Champs Elysee

I’ve been bitten by the travel bug. I’ve convinced my boyfriend that we should get our passport stamped once a year. We’re all set to go to China for two weeks this May (weee!!) but I’m also feeling nostalgic for Paris. I studied abroad there and I want to go back with my sweetheart some …

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